Marketing Executive

We're looking for a proactive and execution-driven Marketing Executive to help grow Truva's brand presence and customer base. You'll work closely with cross-functional teams to execute hyperlocal marketing campaigns, community activations, and customer engagement initiatives that drive awareness and acquisition.

Responsibilities:

• Understand customer behavior, preferences, and pain points to identify growth opportunities.
• Plan and execute hyperlocal marketing campaigns, society activations, community outreach, and referral programs.
• Coordinate end-to-end marketing activities across offline and digital channels.
• Collaborate with sales, design, and product teams to ensure seamless campaign execution.
• Build relationships with local communities, partners, and vendors to increase brand visibility.
• Track campaign performance and generate actionable insights for optimisation.
• Stay updated on market trends, competitor activities, and customer preferences.
• Support brand-building initiatives and contribute creative ideas for customer acquisition.

Requirements:

• 1-3 years of experience in marketing, field marketing, growth marketing, or brand activation.
• Strong execution and project coordination skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns in a fast-paced startup environment.
• An analytical mindset with the ability to interpret campaign performance.
• Comfortable with on-ground marketing and community engagement activities.

Key Skills:

• Customer Insights & Market Research.
• Campaign Execution & Community Marketing.
• Communication & Stakeholder Management.