Marketing Executive
Description
- Job grade: Executive Officer
- Contract type: Permanent
- Business area: UKEF - Business Group - Origination and Marketing
- Type of role: Other
- Working pattern: Flexible working, Full-time
- Number of jobs available: 1
Location
About the job
Job summary
The role requires sound judgement and a high degree of autonomy within established procedures. The postholder will collaborate with colleagues across UKEF, other government partners, customers and prospective customers to resolve enquiries and provide a joined-up service. Through an optimised customer journey, accurate lead handling, reliable data and effective campaign delivery, the role will help shape customers’ first experience of UKEF and improve marketing performance and conversion.
The postholder will work within the Marketing Operations manual, relevant procedures and regulatory requirements, with support available from colleagues and senior team members.
Job description
- Support the continuous improvement of marketing systems, automations, processes and guidance, including Salesforce Account Engagement (Pardot).
- Build, test and deliver email and direct marketing campaigns using relevant marketing platforms.
- Qualify and process leads generated through marketing campaigns, responding within agreed service levels and routing enquiries to the appropriate UKEF team or other government organisation.
- Maintain accurate and complete customer records in Salesforce, resolving duplicate, missing or misaligned data.
- Create, update and quality-assure content on UKEF’s marketing campaign landing site using WordPress, following accessibility and search-engine optimisation good practice.
- Integrate marketing activity with colleagues across UKEF to provide a joined-up customer journey, including support for event recruitment.
- Contribute accurate data and practical audience insight to performance reporting and evaluation.
- Use customer and company data platforms to develop insight on individual customers and audience segments.
This list is not exhaustive, and you may be required to carry out additional duties according to business needs.
Person specification
Essential
Qualifications
- Relevant academic qualifications and/or demonstrable professional experience in a related field (A)
Knowledge
- Understanding of direct marketing planning, compliance and execution (A,I)
- Understanding of B2B marketing operations, including how CRM and marketing automation support customer journeys, lead nurturing and a pipeline of prospects for business development (A,I &P)
- Understanding of marketing evaluation and attribution, and the use of analytics, dashboarding or data-visualisation tools to understand and communicate performance (A,I &P)
Skills/Ability
- Good numerical and analytical ability, with attention to detail when handling data and reporting and the ability to identify meaningful patterns while maintaining data quality and process compliance (A,I &T)
- Ability to use CRM or marketing automation tools for audience selection and segmentation, campaign execution, and lead management (A,I)
- Highly organised and process-driven, with the ability to follow procedures, manage competing priorities efficiently and maintain a customer-focused approach, and an interest in using insight and evidence to improve marketing effectiveness (A)
Experience
- Experience using Salesforce, Salesforce Account Engagement (Pardot) or similar CRM and marketing automation tools to support campaigns and lead management (A,I)
- Experience with direct marketing, including planning, delivery and reporting (A,I)
- Experience creating and updating WordPress content and accessibility good practice, and building or maintaining email templates using MJML or HTML (A,I)
- Experience of B2B marketing, particularly within financial services, professional services, government, trade, business support or another complex B2B environment (A,I)
- Experience using customer or company data to build audience segments, support targeting and develop practical insight (A,I)
Qualifications
Behaviours
We'll assess you against these behaviours during the selection process:
- Managing a Quality Service
- Changing and Improving
- Delivering at Pace
- Working Together
We only ask for evidence of these behaviours on your application form:
- Managing a Quality Service
Technical skills
We'll assess you against these technical skills during the selection process:
- Presentation - a topic agreed by UKEF and will be provided to the relevant candidates in advance
Benefits
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an employer contribution of 28.97%
Things you need to know
Artificial intelligence
Selection process details
We are assessing candidates using Success Profiles (see Appendix 1) and across the whole process we will assess your Experience, Ability, Technical and Behaviours as highlighted below.
The application must be completed by 23.55 on the day of the closing date for it to be accepted.
Use of Artificial Intelligence (AI)
Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.
Please ensure that you read through the Candidate Information Pack attached to this advert, before applying.
All applications will be sifted against our essential criteria outlined in the personal specification. In addition to this, applicants will also be asked to complete an on-line ability test, this must also be completed prior to the deadline for your application.
- Qualification
- Relevant academic qualifications and/or demonstrable professional experience in a related field
- On-line ability test - CS Verbal Reasoning and Judgement Tests - These must both be completed by 12:00 Midday on Thursday 12 November
- Behaviour statement - 250 word statement on Managing a Quality Service
- Statement of suitability - you should fully articulate in 750 words how you meet the essential criteria outlined in the person specification within the Information Pack.
For the initial sift your application will be evaluated against:
- Experience - Application and Statement of Suitability
- Ability - CS Verbal Reasoning and Judgement Tests - These must both be completed by 12:00 Midday on Thursday 12 November
- Behaviours - 250 word statement on Managing a Quality Service
In the event of a high volume of application forms, an initial sift will be carried out on the following criteria:
- Ability - CS Verbal Reasoning and Judgement Tests - These must both be completed by 12:00 Midday on Thursday 12 November
- Behaviours - 250 word statement on Managing a Quality Service
- Essential Criteria:
- Experience using Salesforce, Salesforce Account Engagement (Pardot) or similar CRM and marketing automation tools to support campaigns and lead management (A,I)
- Experience with direct marketing, including planning, delivery and reporting (A,I)
If you are successful following the sift stage, you will be invited to an initial interview, to be held onsite at 1 Horse Guards Road or via MS Teams; this will include the following assessment:
- Behaviours/ Experience - a formal panel interview where you will be interviewed across all three behaviours highlighted in Appendix 1.
- Technical - you will be assessed across your technical expertise and acumen, in relation to the essential criteria
- Presentation - a topic agreed by UKEF and will be provided to the relevant candidates in advance
Details of interview panel members will be e-mailed to all successful candidates who are invited for interview.
Feedback will only be provided if you attend an interview or assessment.
Security
See our vetting charter (opens in a new window).
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Diversity and Inclusion
Apply and further information
Contact point for applicants
Job contact :
- Name : UKEF Resourcing Team
- Email : Recruitment2@ukexportfinance.gov.uk
Recruitment team
- Email : Recruitment2@ukexportfinance.gov.uk
Further information
Attachments
| Candidate Information Pack Opens in new window (pdf, 1773kB) |
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