Marketing Executive (US/EU)(資深品牌/產品行銷企劃)

We are looking for a marketing executive. This is a full-time, permanent position located in Taipei, Taiwan.
The ideal candidate is passionate, goal-driven, organized, and possesses strong communication skills.

Essential duties and responsibilities may include, but are not limited to:

• To develop and implement the annual marketing strategy and short/long-term campaigns that both impact branding and sales growth(US and EU markets).
• To develop a marketing strategy for new products regarding go-to-market strategy, marketing positioning, target audience setting, and message.
• Collaborate with product and engineering experts to understand product features and define unique selling points, creating a compelling product or solution story for effective communication.
• Collaborate with PMs and visual designers on creative development, from concept to marketing asset. Assets include sales enablement tools, as well as end-customer-facing promotional materials such as sales promotional materials, videos, web pages, web banners, and press releases. And other online and offline marketing materials.
• Design and execute lead generation campaigns to help increase brand awareness and nurture curious prospects through the marketing funnel and into the sales pipeline.
• Complete various tasks assigned by the supervisor and self-manage the progress and deliverables of the projects.
• Optimizing existing digital channels (website, social media, YouTube, Amazon) also involves creating customer-facing content that is on-brand, relevant, and tailored to customers.
• Overseeing social media strategy, content marketing strategy, and Implementation.
• Provide analysis and insights into marketing activities and related costs to determine their effectiveness and impact, and provide performance benchmarking
• Complete various tasks assigned by the supervisor and self-manage and push forward the progress and deliverables of the projects.