Marketing Executive

As a Marketing Executive, you will play a critical role in amplifying ReFormd PT’s brand presence. You’ll work closely with our Marketing Manager and creative team to develop, execute, and optimize digital campaigns, social media content, and lead generation initiatives. Your efforts will directly contribute to driving trial sign-ups, client engagement, and overall brand growth.

Key Responsibilities:

Digital Campaign Management:

• Plan, implement, and monitor digital marketing campaigns (e.g., Google Ads, Meta Ads, TikTok ads) focused on lead generation and brand awareness.
• Optimize campaigns based on performance data to ensure cost-effective lead acquisition.

Social Media & Content Strategy:

• Develop and execute a dynamic content calendar across platforms such as Instagram, TikTok, and YouTube Shorts.
• Collaborate with trainers and in-house content creators to generate authentic, engaging content (e.g., transformation stories, trainer spotlights).
• Manage day-to-day social media activities, including posting, community management, and influencer collaborations.

Analytics & Reporting:

• Monitor key performance metrics (engagement rates, lead volume, cost per lead) and prepare monthly performance reports.
• Use data insights to refine content strategy and campaign tactics.

Brand Storytelling:

• Support copywriting efforts by creating compelling, on-brand copy for landing pages, email campaigns, and promotional materials.
• Contribute to the development of educational content that positions ReFormd PT as a thought leader in fitness and wellness.

Collaboration & Coordination:

• Work closely with the Marketing Manager to align marketing initiatives with overall business objectives.
• Coordinate with external vendors or freelance partners as needed to scale creative production and ad executions.
• Liaise with trainers to source user-generated content and maintain brand consistency across all touchpoints.

Qualifications & Experience:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred or proof of relevant experience.

*

Experience:

• 1-2+ years in digital marketing, social media management, or related roles.
• Prior experience in the fitness, wellness, or lifestyle sectors is a plus.

Skills:

• Proficiency with digital marketing platforms (Google Ads, Meta Ads, TikTok for Business) and analytics tools (Google Analytics, Facebook Insights).
• Strong copywriting and storytelling skills with attention to detail.
• Solid understanding of content trends and engagement tactics on social media.
• Ability to work independently in a fast-paced, agile environment and manage multiple projects simultaneously.
• Creative thinker with a data-driven mindset.
• Knowledge with photography and videography (both video and stills) is a strong plus.
• Confidence in shooting and editing visual content for social media is a bonus.

Personal Attributes:

• Passionate about fitness and wellness.
• Highly motivated, with a proactive approach to problem solving.
• Excellent communicator and team player.

What We Offer:

• Health and Dental benefits
• Professional and personal growth, development, and further opportunities to grow within our company
• Opportunities for courses, development, and training
• Free gym membership and discounted rates for spouse/family member
• Good working environment and culture
• A collaborative team that values innovation, authenticity, and measurable impact.

Benefits:

• Dental insurance
• Employee assistance programme
• Flexible schedule
• Gym membership
• Health insurance
• Parental leave

Schedule:

• Monday to Friday
• Weekend availability

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor's or equivalent (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: In person