Marketing Executive - 行銷專員

The key role of Marketing Executive is to in-charge of social & digital media, retail marketing campaigns, and support team on implementation of PR/ influencers / event organization.

【Key Responsibilities】

Digital/ social media

• Support Marketing Head on digital campaign development and execution, including Meta AD / LINE LAP /SEM..etc.
• Own LINE Official Account to plan and implement to increase HOFTW database, and drive Online-Merge-Offline
• Facebook visual updates, fans request and online RSVP feedback
• Prepare monthly digital report including media investment/ social media/ LINE Official Account.

CRM

• Upload and manage the customer’s data for each campaign, which includes outside events, in-store events, and monthly birthday coupons
• Responsible for customer inquiries from Facebook/ LINE
• Prepare In-store CRM tracker and provide the monthly existing customers vs new customers
• Provide the call list for the frontline to maintain the relationship, and monitor in-store CRM expenses.
• Engage potential customers from department store channel through direct mailing potential and MMS

VM/ Lightbox

• Support seasonal window display
• In charge of in-store tool kits (incl. lightbox, tent card…etc)
• Support & consolidate the goods to deliver to boutiques

Event

• Support PR/ VIP/ CRM events. Including venue search and production arrangements, etc.

Retail Marketing

• Act as key contact for several department stores
• Responsible for retail channel exposure such as DM, OOH, Facebook, LINE…etc., in and around the department store.

【Qualifications】

• At least 3 years of relevant experience in digital Marketing.
• Experience in consumer products at retail level in department store environment, experience in fashion or cosmetics products is a plus.
• Familiarity with event organization and Excel pivot reports is a plus.
• Team player and open to taking on extra responsibilities.
• Detailed and pleasant personality with a passionate heart.