Marketing Expert (B2B – Fitness & Wellness)

📍 Location: Cairo, Egypt
Employment Type: Full-Time

About the Opportunity

Jadeer is hiring on behalf of one of the UAE's leading companies in the fitness and wellness industry. We are looking for a creative, strategic, and results-driven Marketing Senior to join a dynamic team and play a key role in driving brand awareness, lead generation, and business growth across the region.

This role offers an exciting opportunity to work with a market leader, developing impactful B2B marketing strategies that support sales, strengthen the brand, and expand market presence across Egypt and the GCC.

Key Responsibilities

• Develop and execute annual B2B marketing strategies aligned with business objectives.

• Plan, manage, and optimize integrated marketing campaigns across digital and offline channels.

• Generate qualified B2B leads through digital marketing, email campaigns, events, webinars, and strategic partnerships.

• Create compelling marketing content, including brochures, presentations, case studies, landing pages, email campaigns, and sales collateral.

• Manage and optimize the company website, ensuring strong SEO performance and user experience.

• Execute and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.

• Collaborate closely with the Sales team to support lead generation and pipeline growth.

• Conduct market research and competitor analysis to identify emerging opportunities.

• Organize and coordinate exhibitions, fitness events, conferences, and corporate activations.

• Manage the company's social media presence and content strategy.

• Track campaign performance, analyze KPIs, and prepare performance reports with actionable insights.

• Ensure consistent brand identity across all marketing channels.

• Coordinate with external agencies, designers, photographers, and content creators.

• Manage marketing budgets and maximize return on investment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 4–7 years of experience in B2B marketing.

• Previous experience in the fitness, wellness, healthcare, sports, hospitality, or lifestyle industries is highly preferred.

• Strong expertise in digital marketing, lead generation, branding, and campaign management.

• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics (GA4).

• Experience with CRM and marketing automation tools is an advantage.

• Excellent communication skills in English and Arabic.

• Strong analytical, organizational, and project management skills.

• Ability to manage multiple projects in a fast-paced environment.

Preferred Skills

• Performance Marketing

• SEO & SEM

• Content Marketing

• Email Marketing & Automation

• Marketing Analytics

• Event Marketing

• B2B Lead Generation

• Brand Management

• Budget Management

Why Join?

• Join one of the UAE's largest and fastest-growing fitness and wellness companies.

• Work on high-impact regional marketing campaigns across Egypt and the GCC.

• Collaborate with a talented and innovative team in a dynamic environment.

• Competitive salary and benefits package.

• Excellent opportunities for career growth and professional development.