Marketing Fellowship – Business Intelligence

Responsibilities:

1. Manage product tracking and consumer engagement database, including troubleshooting issues and building new functionality
2. Analyze data and prepare reports from marketing activities, sales registrations, and SMS and phone based surveys
3. Monitoring sales data and advising sales & marketing team weekly on trends
4. Understand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management.
5. · Monitor, analyze and optimize ROI of marketing campaigns.

• Helping create and tracking sales & marketing KPIs systematically and in a variety of ways
• Communication of sales & marketing data to staff
• Quickly and flexibly creating solutions for obtaining, sharing, and displaying data
• Helping implement and monitor CRM software for use by sales staff
• Aiding in monetization and finding novel uses for Burn data
• Other roles as advised by the sales and marketing leads

• Technical background preferred
• Data analysis and reporting
• Good communication skills
• Knowledge of sales and marketing fields
• ·Coding skills, particularly Python

Location and Duration:
12-month fellowship in Ruiru, Kenya to begin in early 2017. Fellows receive a stipend of $1,100 per
month and housing in a company house. BURN will provide one round trip flight at the beginning and
end of the fellowship.