Marketing Generalist

We are looking for a Marketing Generalist to drive marketing initiatives across content marketing, sales enablement, and event marketing. This role is ideal for someone who enjoys combining strategy with hands-on execution, from creating marketing assets and running cross-channel campaigns to supporting field and industry marketing initiatives. You will work closely with founders, internal teams, and external partners to execute end-to-end marketing initiatives that strengthen brand visibility, generate qualified leads, and support sales conversations.

The candidate will have responsibilities across the following functions:

Content Marketing:

• Strategize and create high-quality content across blogs, FAQs, LinkedIn/WhatsApp campaigns, explainers, customer stories, and thought leadership initiatives.
• Work closely with founders and internal teams to translate technical concepts into clear, engaging, and customer-focused communication.
• Repurpose content across formats and channels to improve reach, engagement, and campaign effectiveness.
• Apply SEO, AEO, and GEO best practices across content and website initiatives.

Sales Enablement:

• Create and maintain collaterals, including brochures, one-pagers, presentations, and customer-facing communication materials.
• Contribute to product marketing initiatives by helping position features, use cases, and customer value propositions through different assets.
• Collaborate closely with sales and leadership teams to support customer conversations with relevant marketing materials.

Event Marketing Support:

• Support planning and execution of expos, conferences, and industry events.
• Coordinate with external vendors, agencies, and internal teams for event creatives, merchandise, and collaterals.
• Manage pre-event outreach, communication, and post-event lead engagement activities.
• Assist with on-ground event coordination, logistics, and execution when required.

Marketing Operations:

• Manage website updates and content publishing activities.
• Monitor website performance, campaign metrics, and analytics to optimise the strategy.

Requirements:

• 2-4 years of experience in marketing roles, preferably in B2B SaaS or startup environments.
• Strong written and verbal communication skills with the ability to create clear and compelling content.
• Experience across content marketing, campaign execution, and cross-functional marketing initiatives.
• Ability to understand technical concepts and translate them into effective marketing communication.
• Strong ownership mindset with the ability to independently strategize, prioritize, and execute.
• Highly organized with strong attention to detail and execution quality.
• Comfortable working in fast-paced startup environments with cross-functional collaboration.
• Proficiency with AI tools and AI-assisted marketing workflows.
• Exposure to enterprise or SMB sales environments and longer sales cycles.
• Experience in field marketing or industry events.
• Interest in supply chain, traceability, or regulated industry domains.
• Excellent communication and content creation skills.
• Strong ownership and structured execution mindset.
• Curious to learn and simplify technical concepts and domains.
• Proficiency with AI tools and AI-assisted marketing workflows.

Our Tool Stack:

• Marketing and CRM: HubSpot, Apollo, Lusha, Mailerlite.
• Design and Creative: Figma, Canva, Adobe Suite, Napkin AI, Runway.
• Website and CMS: Webflow.
• Analytics: Google Analytics (GA4), Google Search Console, Microsoft Clarity, SemRush.
• AI and Productivity: Claude, Gemini, ChatGPT, Perplexity.
• Access to AI tools and premium-tier subscriptions.