Marketing Generalist

You will define early-user segments, messaging, and distribution channels before launch. You will build landing pages, test copy, run organic growth and social-media campaigns, engage early adopters, analyze adoption and conversion results, and decide whether to iterate on or end campaigns using pre-set performance measures.

Responsibilities

• Define initial users, messaging, and distribution channels for product launches
• Build optimized landing pages and test marketing copy using AI
• Drive demand generation, SEO, and organic growth
• Own social-media strategy and engage early adopters
• Analyze user adoption and conversion results
• Set campaign performance measures and iterate on or end underperforming campaigns

Requirements

• Professional experience in marketing, growth, communications, or a related field
• Track record of driving user acquisition and engagement
• Product marketing from initial launch
• AI tools
• Landing page creation
• Copywriting
• Analytics
• Understanding of internet culture and crypto Twitter
• Ability to work in short cycles and make independent decisions

Benefits

• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture