Marketing Generalist

Crossroads Automotive Group is looking for a Marketing Generalist to support our corporate marketing team and dealership operations. This is a dynamic, hands-on position for someone who is creative, organized, detail-oriented, and comfortable managing multiple marketing priorities. If you're a versatile marketing professional who enjoys a fast-paced environment and wearing many hats, we'd love to hear from you!

What You'll Do

• Monitor dealership websites, digital inventory, pricing, promotions, and third-party listings such as Cars.com and AutoTrader.
• Maintain accurate website content, dealership information, staff photos, and other digital assets.
• Coordinate advertising approvals, claims, and compliance requirements.
• Manage advertising schedules and materials across radio, TV, print, digital, and other media partners.
• Assist the CMO with marketing copy, promotions, seasonal campaigns, scripts, and creative materials.
• Manage day-to-day social media content, engagement, messaging, and reviews across Facebook, Instagram, TikTok, YouTube, and other platforms.
• Help develop creative social content, videos, and campaigns.
• Monitor and manage online reputation across Google, DealerRater, Yelp, and other review platforms.
• Assist with dealership events, sponsorships, signage, promotional materials, and community initiatives.
• Maintain marketing files, calendars, Excel documents, promotional inventory, and POP materials for Sales, Service, and Parts.
• Ensure consistent branding, accurate information, and high-quality marketing across all channels.