Marketing Generalist

You will plan, execute, and optimize multi-channel digital advertising campaigns. You will manage advertising budgets, improve acquisition costs and ROI, develop SEO strategies, use marketing analytics tools, and build AI-enabled workflows for campaign management, targeting, reporting, and optimization.

Responsibilities

• Plan, execute, and optimize multi-channel digital advertising campaigns
• Manage advertising spend budgets with a focus on ROI and acquisition cost control
• Develop, test, and refine SEO strategies for organic growth and visibility
• Deploy and manage digital marketing tools
• Use AI-driven marketing tools to streamline campaign management and data analysis
• Build and maintain automated marketing workflows and agents
• Collaborate with product, analytics, and content functions to maintain message consistency and optimize conversions

Requirements

• At least 2 years of hands-on digital or performance marketing experience
• Ability to manage large-scale advertising budgets of $30K–$40K per month
• Expertise in SEO, ad buying, and geo-targeting
• Experience with manual and AI-automated marketing workflows
• Familiarity with Google Analytics, Mixpanel, Looker Studio, or similar performance analytics tools
• Experience marketing inbound-traffic-oriented businesses such as fintech, SaaS, e-commerce, or exchanges
• Analytical and communication skills for data-driven decision-making