Marketing Generalist

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

Trade Shows & Events

• Manage the planning and execution of approximately 10 trade shows and industry events annually.

• Maintain event calendars, budgets, contracts, registrations, exhibitor portals, deadlines, and show requirements.

• Coordinate booth services, freight, equipment, demonstrations, signage, literature, promotional materials, hotels, and attendee registrations.

• Work with Sales, Engineering, Operations, and vendors to ensure equipment and booth materials are show-ready.

• Execute pre- and post-show marketing campaigns, lead capture, CRM import, sales follow-up, and ROI reporting.

Video & Content Production

• Plan, shoot, and edit video and photography showcasing MWES automation systems, products, capabilities, events, and customer applications.

• Produce project showcases, product demonstrations, interviews, capability videos, social clips, and other digital content.

• Edit video with branded graphics, titles, feature callouts, captions, audio, and other supporting elements.

• Repurpose footage across YouTube, social media, the MWES website, email campaigns, and sales materials.

• Coordinate filming around machine runoffs, demonstrations, events, and shipment schedules, and maintain an organized content library.

Digital Marketing & Content

• Create and update website, blog, case study, project showcase, email, social media, and sales content.

• Support SEO/AEO, website optimization, landing pages, internal linking, metadata, and other organic search initiatives.

• Coordinate social media and YouTube content, publishing, and optimization.

• Support digital advertising and integrated campaigns around MWES capabilities, products, industries, and events.

• Work with internal subject matter experts to translate technical information into clear, customer-focused marketing content.

CRM, Lead Generation & Analytics

• Support Microsoft Dynamics 365 Customer Insights – Journeys, including email campaigns, audience segments, forms, landing pages, and nurture campaigns.

• Maintain marketing data and support lead capture, tracking, attribution, routing, and sales follow-up.

• Monitor website, campaign, email, social media, and trade show performance using GA4, CRM data, and other marketing tools.

• Maintain recurring marketing reports and help identify opportunities to improve lead generation, engagement, and marketing ROI.

Marketing & Sales Support

• Develop and maintain presentations, sell sheets, case studies, project showcases, and other sales enablement materials.

• Create and prepare production-ready artwork for MWES machine and equipment branding, including logos, decals, nameplates, signage, and other identification materials.

• Coordinate marketing projects with internal teams, agencies, vendors, printers, publications, and industry organizations.

• Help maintain brand consistency and organized marketing assets.

• Follow and comply with all safety and work rules and regulations.

• Other duties as assigned.

Education and/or Experience

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and experience.

• 3–5 years of relevant marketing, communications, digital marketing, or multimedia experience.

• Experience coordinating trade shows, events, or complex projects involving multiple deadlines and stakeholders.

• Demonstrated experience shooting and editing professional video content.

• Proficiency with Adobe Premiere Pro or comparable video-editing software and working knowledge of camera, lighting, and audio equipment.

• Strong writing, digital marketing, and content-development skills.

• Working knowledge of SEO, social media, email marketing, and marketing analytics.

• Strong project-management and organizational skills with the ability to manage multiple priorities independently.

• Comfortable working with technical subject matter and in an active manufacturing environment.

Preferred Qualifications

• B2B manufacturing, industrial automation, robotics, engineering, or capital equipment marketing experience.

• Experience with Microsoft Dynamics 365 or another CRM/marketing automation platform.

• Experience with WordPress, GA4, Google Search Console, Google Ads, and YouTube.

• Experience with Adobe Creative Cloud applications such as After Effects, Photoshop, or Illustrator.

• Experience managing industrial trade shows involving machinery, freight, material handling, and equipment demonstrations.