Marketing Generalist

Automotive Dealer Group

Company: Newton Motor Group

Location: Hendersonville, TN

Position Type: Full-Time

Reports To: Marketing Manager / Marketing Director

Annual Salary: $40,000–$50,000, based on experience

About the Role

Newton Motor Group is seeking a creative, organized Marketing Generalist to execute marketing initiatives across our dealerships. This hands-on role supports vehicle sales, service, and parts through content creation, digital marketing, promotional campaigns, and community events.

The ability to multitask is essential to this role. The ideal candidate can manage several campaigns, projects, and event deadlines at once, prioritize competing requests across multiple dealerships, and adapt to changing needs while maintaining accuracy and follow-through. You will take projects from idea to completion and use performance data to improve results.

Key Responsibilities

• Execute marketing campaigns across email, social media, dealership websites, digital advertising, and print.

• Create and publish content featuring inventory, special offers, service promotions, employees, and community involvement.

• Develop marketing materials, including graphics, flyers, email campaigns, signage, and presentations.

• Capture and edit vehicle photography, dealership photos, and short-form videos.

• Maintain dealership website content, promotional pages, and business listings to keep information accurate and current.

• Coordinate with sales and service teams to align promotions with inventory, department priorities, and customer needs.

• Work with agencies and vendors to coordinate creative assets, campaign launches, and project deadlines.

• Support paid advertising campaigns by preparing content, reviewing offers, and monitoring results.

• Build and distribute email campaigns, initiate audience selection and checking links, content, and formatting.

• Monitor social media engagement and online reviews, responding within dealership guidelines and escalating concerns as needed.

• Plan and execute events for multiple dealerships, including sales events, customer appreciation activities, sponsorships, and community partnerships. Coordinate event calendars, budgets, vendors, promotional materials, staffing, and on-site logistics with each dealership team.

• Track campaign performance and improvements based on engagement, traffic, leads, and conversions.

• Maintain shared marketing and event calendars, asset libraries, and campaign documentation to coordinate overlapping deadlines and activities across dealerships.

• Follow brand standards, manufacturer advertising guidelines, and internal approval processes, including required offer disclosures.

Qualifications

• Two or more years of experience in marketing, communications, or a related role.

• Strong writing, editing, and verbal communication skills.

• Experience creating content and executing campaigns across multiple channels.

• Working knowledge of social media platforms, email marketing tools, and content management systems.

• Proficiency with Adobe Creative Suite, or similar design tools.

• Basic photography and video editing skills.

• Ability to interpret marketing reports and identify practical improvements.

• Demonstrated ability to multitask, organize competing priorities, and independently manage multiple projects and deadlines in a fast-paced environment while maintaining strong attention to detail.

• Ability to collaborate with teams across multiple dealership locations.

• Willingness to travel between dealerships and occasionally support evening or weekend events.

Preferred Experience

• Experience in automotive, retail, or another business with multiple locations.

• Familiarity with Google Analytics, Google Business Profile, Google Ads, and Meta Business Suite.

• Experience with customer relationship management systems and customer email campaigns.

• Knowledge of manufacturer advertising requirements and co-op documentation.

• Degree in marketing, communications, business, or a related field, or equivalent practical experience.

What Success Looks Like

• Campaigns and promotional materials are delivered accurately and on schedule.

• Dealership websites, business listings, and social channels remain current and engaging.

• Content and campaigns generate measurable customer engagement and business opportunities.

• Internal teams and vendors receive clear communication and reliable follow-through.

• Events across multiple dealerships are well planned, promoted, and executed, with clear timelines, coordinated resources, and timely follow-up.

Compensation and Benefits

• Annual Salary: $40,000–$50,000, based on experience.

• Health benefits.

• 401(k) plan available.

• Paid time off and paid holidays.