Marketing & Growth Specialist

Marketing & Growth Specialist

Location:Office – Phoenix / Arizona region

Reports to: Operations Specialist

Brands managed: InstaBrain, Inc.

Salary: $65k - $85k + Performance Bonus

Position Summary

We are seeking a proactive, organized, and results-driven Marketing & Growth Specialist to own and execute the end-to-end marketing initiatives for InstaBrain. In this role, you will lead the strategy, creation, and management of multi-channel campaigns to drive brand awareness, user acquisition, and customer engagement. You will collaborate closely with internal product and sales teams to align marketing operations with broader business goals, manage marketing tools, and track performance metrics to continuously optimize brand growth.

Key Responsibilities

Develop and execute end-to-end marketing strategies and integrated campaigns to drive brand awareness and lead generation for InstaBrain.

Oversee the creation, production, and distribution of digital and print marketing materials, ensuring consistent messaging and brand alignment.

Manage and maintain the comprehensive marketing calendar for InstaBrain, tracking key campaign deliverables, promotional schedules, and launches.

Lead digital marketing efforts across email, social media, SEO/PPC, and content channels, managing campaigns from ideation to deployment.

Monitor and report on key marketing performance metrics (web traffic, conversion rates, engagement, ROI), using data insights to refine marketing strategies.

Conduct market, competitor, and customer research to identify growth opportunities and keep InstaBrain at the forefront of industry trends.

Maintain brand guidelines and ensure uniform visual identity and tone across all internal and external communication touchpoints.

Manage vendor, agency, and media partner relationships, while coordinating event presence, webinars, and product launches.

Handle core marketing operations, including budget tracking, asset management, and documentation.

Required Skills & Qualifications

2+ years of experience in marketing execution or digital marketing roles, with a track record of driving campaign success for a single brand or business.

Working knowledge of digital marketing channels (email, social, web) and familiarity with marketing tools (e.g., CMS, CRM, analytics) and content creation.

Strong project management skills with the ability to lead end-to-end campaign lifecycles independently.

Excellent written and verbal communication skills; ability to prepare materials and reports for senior stakeholders.

Basic analytical skills: comfortable reviewing campaign data, summarising insights, presenting results.

Creative mindset with attention to detail and brand-quality focus.

Comfortable working in a hybrid environment; self-motivated with strong follow-through and ability to collaborate in-person when required.

Proficiency with CRM and marketing platforms (e.g., Salesforce, HubSpot), design/prototyping tools (Figma, Adobe Creative Cloud basics), and project management tools (Trello, Google Workspace/MS Office).