Marketing & GTM Ops Specialist

• Main Tools: Clay, Lemlist, HubSpot, Apify, Segment, or BigQuer, N8N, Make, Amplitude
• This role builds and owns the systems that make Coverflex’s GTM engine scale, including automations, AI workflows, integrations, and data flows across four markets: Portugal, Italy, Spain and Germany
• Every SQL generated by automated outbound, every self-service signup driven by a growth experiment, and every hour of manual GTM work eliminated runs through infrastructure this person builds. It’s the difference between growth that scales with headcount and growth that scales with systems
• You’ll know you’re successful when, after 90 days, you’ve:
• Built and shipped GTM systems that generate or influence SQLs across our markets
• Launched growth experiments and automated flows that drive qualified signups
• How we’ll measure success:
• Main KPI 1: SQLs — generated or influenced by motions such as referrals, partners, automated outbound and GTM systems across markets
• Main KPI 2: Signups — self-service signups driven by growth experiments and automated flows
• Breadth: you’ll sit at the intersection of Growth, GTM, Ops, Data and AI, supporting Marketing, Sales and Product across four markets — each with different funnels, systems and data quirks
• There is no playbook. Many of the systems you’ll build will start from scratch, so you’ll need to own problems end to end rather than wait for detailed tickets or specifications
• Reliability matters. These automations support revenue-critical processes, so a workflow that silently breaks can mean lost pipeline, missed opportunities or bad data
• The tooling landscape moves fast. You’ll need to evaluate, adopt or kill tools quickly without chasing shiny objects — and when the right tool doesn’t exist, you’ll be expected to build the solution yourself
• You’ll constantly translate between technical and non-technical stakeholders. The systems you build only create leverage if the teams using them trust them, understand them and can rely on them
• This is not a role where you’ll spend your time simply maintaining campaigns or optimising existing workflows. You’ll be expected to spot opportunities, build solutions and make systems better
• You’ll join the Growth Ops team and you’ll work alongside two peers on shared projects, with Pedro Costa (Head of Growth) leading the wider Growth team
• You’ll work closely with:
• Local Marketing teams across our markets
• PLG Team
• Product
• Data & Analytics
• Revenue Operations
• Your work will sit at the intersection of these teams, turning growth and GTM opportunities into scalable systems and workflows
• Team rituals and ways of working:
• Weekly team meetings / syncs
• Regular 1:1 with Pedro
• Async collaboration through Slack and documentation in Notion
• Shared project work across Growth Ops and the wider Growth team

Benefits

• 📚 €1000 Personal Growth budget
• 👩‍⚕️ Premium Health Insurance
• 🌴 25+3 days paid time off
• 🖥️ Workstation + €500 Onboarding budget
• 👩🏻‍💻 Fully Remote + €1000 Remote Work budget

• Ability to own multiple projects and communicate clearly with technical and non-technical teams
• Experience in GTM Engineering, Growth Ops, marketing or sales automation
• Hands-on knowledge of LLMs, prompt engineering, AI agents, and AI workflows
• A track record of building and shipping systems, automations or workflows that solved a real business problem
• Experience connecting systems through APIs, webhooks, OAuth, and custom integrations
• Strong experience with n8n or similar workflow builders
• Strong problem-solving skills and the ability to turn complex problems into clear systems
• Familiarity with concepts like RAG and MCP
• A strong understanding of how Marketing, Sales, Growth, and Ops work together
• A business mindset, with a focus on growth, speed, reliability, and measurable impact
• Don’t check every box? That’s fine. If you’re curious, technical, business-minded, and love figuring out better ways to build and run GTM systems, we’d still love to hear from you
• Execution-driven: you know your impact today, your plan for tomorrow, and what needs to happen to move your projects forward
• Transparent: you communicate clearly about what you’ve built, how it works, what could break and — importantly — how you use AI in your work
• Deeply curious: you constantly question how things could be done differently, faster, or more effectively
• Creative and analytical: you think boldly and unconventionally while maintaining a strong focus on measurement and business impact
• Proactive by default: you don’t wait for instructions or predefined playbooks — you bring ideas and test hypotheses
• Pragmatic and tool-agnostic: you care about solving the problem, not using a particular tool. You’ll buy, build or combine whatever gets to the best outcome
• Comfortable with ambiguity: you move quickly and run experiments that may fail, because you know breakthrough growth comes from exploration
• Experience building AI agents, SDR/BDR systems, or internal GTM tools
• Experience managing, testing, and versioning prompts
• Experience with tools like Clay, Lemlist, HubSpot, Apify, Segment, or BigQuery
• Basic JavaScript, Python, or SQL
• Experience documenting systems and enabling non-technical teams to use them
• Experience working across Marketing, Sales, Product, and Ops
• Experience working across multiple European markets

• 1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager
• You’ll hear from us within 10 business days
• 1. Hiring Manager Interview + Quiz - Deep dive into your work
• 45 min
  Structured around outcomes, decisions, and collaboration
• 1. Meet the Head of Growth
• 1. People Interview - Allow us to know you!
• 30 min
  With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose
• 1. Meet the Team: CMO & Head of Growth
• 30 min
  A conversation with the team you’d be joining while giving you a clearer picture of how the team operates day to day
• 1. Final Conversation (CEO / C-Level) — Values, strategy, and your growth
• 30 min
• Decision: within 4 weeks of your application
• Updates: weekly if the process runs longer
• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe)
• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time
• No cover letter required
• Apply with your LinkedIn or your CV
• You may be asked a few short, relevant questions
• Total candidate time investment: ~3–4 hours end-to-end