Marketing Head

Job Title: Marketing Head

Department: Sales and Marketing

Location: [Shamli] U.P

Reports To: Managing Director (MD)

Job Summary: The Marketing Head will be responsible for leading the marketing and sales strategies for our engineering/automobile company, specifically focusing on OEM (Original Equipment Manufacturer) and export sales within the tractor-related industry. This role requires extensive experience in the industry to develop and implement comprehensive marketing plans that drive business growth and increase market share.

Key Responsibilities:

1. Strategic Planning and Execution:
   
• Develop and implement marketing strategies aligned with company objectives.
  
• Identify market opportunities and trends to inform business strategy.
  
• Create and manage annual marketing budgets.
  
2. Sales and Business Development:
   
• Lead the sales team to achieve sales targets for OEM and export markets.
  
• Build and maintain strong relationships with key clients and partners.
  
• Negotiate contracts and close deals with major clients.
  
• Develop new business opportunities and expand market presence.
  
3. Market Research and Analysis:
   
• Conduct market research to identify customer needs and competitive landscape.
  
• Analyze sales data and market trends to inform strategic decisions.
  
• Monitor and report on the effectiveness of marketing campaigns and strategies.
  
4. Product Management:
   
• Collaborate with the product development team to align marketing strategies with product offerings.
  
• Oversee the development and launch of new products.
  
• Ensure product positioning and messaging are consistent with brand strategy.
  
5. Brand Management and Promotion:
   
• Develop and execute brand positioning and messaging strategies.
  
• Manage the company's online and offline presence, including website, social media, and trade shows.
  
• Coordinate promotional activities, including advertising and public relations campaigns.
  
6. Team Leadership and Development:
   
• Lead, mentor, and develop the marketing and sales teams.
  
• Foster a collaborative and high-performance work environment.
  
• Set performance goals and conduct regular performance reviews.
  
7. Stakeholder Management:
   
• Collaborate with internal stakeholders, including the executive team, production, and finance.
  
• Communicate marketing strategies and performance metrics to the board of directors.
  
8. Compliance and Reporting:
   
• Ensure compliance with industry regulations and company policies.
  
• Prepare and present regular reports on marketing activities and performance.
  

Qualifications:

• Education:
  
• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
  
• MBA or relevant advanced degree is preferred.
  
• Experience:
  
• Minimum of 15 to 22 years of experience in marketing and sales within the engineering/automobile industry.
  
• Proven track record in OEM and export sales.
  
• Extensive experience in the tractor-related industry is highly advantageous.
  
• Skills:
  
• Strong leadership and team management skills.
  
• Excellent communication and interpersonal skills.
  
• Strategic thinking and problem-solving abilities.
  
• Proficiency in market analysis and research.
  
• Knowledge of digital marketing and CRM tools.
  
• Ability to work under pressure and meet deadlines.
  

Personal Attributes:

• Result-oriented and proactive.
  
• High level of integrity and professionalism.
  
• Strong analytical and decision-making skills.
  
• Ability to adapt to a fast-paced and dynamic environment.
  

Working Conditions:

• Full-time position.
  
• Regular travel may be required for client meetings, trade shows, and industry events.