Marketing Head

Head 360 Marketing (Brand, Digital & Growth)

*Location:* Mira - Bhayander
*Experience:* 15+ Years
*Industry:* Education / EdTech Preferred

Key Responsibilities

- Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
- Strengthen brand positioning, visibility, reputation and digital presence.
- Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
- Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
- Drive quality lead generation, student admissions, customer acquisition and conversions.
- Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
- Lead social media marketing, creative content, video marketing and digital branding initiatives.
- Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
- Optimise website performance, landing pages, digital campaigns and marketing funnels.
- Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
- Manage marketing budgets, agencies, vendors and overall campaign performance.
- Lead and mentor the marketing team while presenting strategies and growth plans to senior management.

### Candidate Profile

- 15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
- Proven experience in a senior marketing leadership / Head-level role.
- Strong expertise in 360 marketing, brand building, performance marketing and lead generation.
- Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.
- Experience with Google Analytics 4, CRM, marketing automation and campaign optimisation.
- Exposure to influencer marketing, creative campaigns and integrated marketing strategies.
- Strong leadership, creativity, analytical thinking and communication skills.
- Proven track record of managing marketing teams, budgets and delivering measurable business growth.

*Education:* MBA / PG in Marketing or a related field preferred

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