Marketing Head - Real Estate

Marketing Head:

We are looking for an experienced and results-driven Marketing Head to lead the overall marketing strategy for a diversified real estate business in Bhubaneswar (Odisha).

The ideal candidate will have 15+ years of experience in real estate marketing, with strong exposure to residential and/or commercial real estate, brand building, digital marketing, lead generation, customer acquisition and sales enablement.

The role requires a strategic marketing leader who can combine traditional real estate marketing expertise with contemporary digital, data-driven and technology-enabled marketing practices.

Key Responsibilities:

1. Marketing Strategy & Leadership:

- Develop and execute the company's overall marketing strategy aligned with business and sales objectives.

- Build annual marketing plans, budgets, campaign calendars and go-to-market strategies for new and existing projects.

- Develop strong positioning and differentiated value propositions for each project.

- Lead the marketing team and manage external agencies, creative partners, media agencies and digital vendors.

- Establish marketing KPIs and measure ROI across all campaigns and channels.

2. Brand Management:

- Strengthen and manage the corporate brand and individual project brands.

- Develop brand narratives, communication strategies and customer-facing messaging.

- Ensure consistency across ATL, BTL, digital, social media, print, outdoor and on-ground communication.

- Drive brand visibility and reputation across key markets.

3. Digital & Performance Marketing:

- Lead digital acquisition across Google, Meta, YouTube, LinkedIn and other relevant platforms.

- Develop performance marketing strategies focused on qualified leads, site visits, bookings and revenue.

- Optimise CPL, CAC, conversion rates, ROAS and marketing ROI.

- Drive SEO, SEM, content marketing, social media, email and marketing automation initiatives.

- Develop digital-first campaigns for project launches and inventory acceleration.

4. Technology & Contemporary Marketing:

- Leverage AI and automation for content creation, campaign optimisation, customer segmentation and marketing analytics.

- Drive adoption of CRM, marketing automation, lead-scoring and customer journey platforms.

- Use data analytics and dashboards to understand lead behaviour, campaign performance and customer conversion.

- Explore emerging technologies such as AI-powered chatbots, conversational marketing, predictive analytics, virtual/3D property experiences and personalised digital campaigns.

- Build an integrated MarTech ecosystem connecting marketing, CRM and sales.

5. Lead Generation & Sales Enablement:

- Develop integrated strategies for generating high-quality leads across digital and offline channels.

- Work closely with the Sales Head to improve MQL-to-SQL, site-visit and booking conversion rates.

- Establish lead nurturing and remarketing programmes.

- Analyse customer acquisition funnels and identify conversion bottlenecks.

- Develop marketing collateral, sales presentations, project communication and launch materials.

6. Project Launches:

- Lead end-to-end marketing strategy for new project launches.

- Conduct market research, competitor analysis and customer segmentation.

- Develop launch positioning, pricing communication, campaign themes and media plans in collaboration with business teams.

- Plan pre-launch, launch and post-launch campaigns.

- Track campaign performance and make real-time corrections based on market response.

7. Market Intelligence:

- Track real estate market trends, customer behaviour, competitor activity and emerging marketing channels.

- Develop insights around buyer demographics, micro-markets, customer intent and demand trends.

- Use market intelligence to identify new opportunities and improve campaign effectiveness.

8. Customer Experience & Engagement:

- Develop customer engagement strategies across the complete buyer journey.

- Improve communication from enquiry through site visit, booking and post-sales engagement.

- Build referral, loyalty and customer advocacy programmes.

- Strengthen the company's online reputation and customer reviews.

Candidate Profile:

- 15+ years of overall marketing experience, with significant experience in the Real Estate / Property Development sector.

- Proven experience handling marketing for multiple real estate projects.

- Experience in residential, commercial, plotted development or mixed-use projects will be an advantage.

- Strong understanding of the complete real estate customer acquisition funnel.

- Demonstrated experience in leading large marketing budgets and multidisciplinary teams.

- Strong agency management and stakeholder management skills.

- Commercially astute with a strong understanding of sales and revenue metrics.

- Strong analytical and data-driven decision-making capability.

- Excellent communication, presentation and negotiation skills.

- Should be comfortable working in a fast-paced, target-oriented business environment.

Educational Qualification:

- MBA / PGDM in Marketing, Communications, Business Management or equivalent preferred.

- Candidates with strong relevant industry experience may also be considered.

- Please only apply if you are willing to relocate to Bhubaneswar.