Marketing Head
About Us
STEM Learning Pvt. Ltd. is India’s leading EdTech implementation partner. We empower
government and underserved schools through hands-on STEM education. Since 2011, we have
impacted over 2 million students by installing more than 4,000 Mini Science Centres across 29
states. We partner with top corporates and foundations to deliver high-quality, CSR-aligned
education initiatives to the last mile.
Role Overview
As the Marketing Head, you will lead our strategic marketing, branding, and digital outreach
efforts. Your primary objective will be to position STEM Learning as the preferred CSR education
implementation partner. You will be responsible for driving performance marketing, managing
brand narratives, and leading high-impact campaigns to engage CSR stakeholders and
education champions.
Key Responsibilities
• Develop and execute integrated marketing strategies aligned with business and CSR
objectives.
• Lead and manage performance marketing campaigns, including Meta Ads and Google
Ads, with clear ROI tracking and analysis.
• Build and optimize SEO strategy to enhance organic visibility and lead generation.
• Lead brand storytelling across all channels, including the website, social media,
presentations, brochures, and video content.
• Manage and execute social media campaigns across LinkedIn, Instagram, YouTube, and
X (Twitter).
• Track, analyze, and report on KPIs and performance metrics using tools such as Google
Analytics, Meta Business Suite, and Data Studio.
• Lead, mentor, and grow the internal creative team while managing relationships with
external agencies and freelancers.
• Oversee the development and management of quarterly and annual marketing
calendars, content plans, and impact campaigns.
• Collaborate closely with the Sales, Partnerships, and Program Implementation teams to
ensure alignment and achieve organizational goals.
Key Skills and Experience
• 6–8 years of experience in marketing, preferably within EdTech, impact-driven startups,
CSR, or the NGO sector.
• Proven track record in digital marketing, brand building, and content campaign
management.
• Hands-on experience with Meta Ads, LinkedIn Ads, SEO, and analytics dashboards.
• Strong expertise in performance tracking, funnel optimization, and strategic content
planning.
• Excellent written and visual communication skills.
• Demonstrated leadership experience in managing teams and creative vendors.
Preferred Qualifications
• Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.
• Experience working with or within CSR teams, foundations, or government education
programs.
• Familiarity with CSR reporting formats and impact storytelling is a strong advantage.
Why Join Us?
• Opportunity to be part of a high-impact mission focused on transforming grassroots
education in India.
• Work with reputed CSR brands, visionary educators, and a passionate, dedicated team.
• Lead national-level campaigns and play a key role in shaping public perception of STEM
education in India's underserved communities.
Requirements
About Us
STEM Learning Pvt. Ltd. is India’s leading EdTech implementation partner. We empower
government and underserved schools through hands-on STEM education. Since 2011, we have
impacted over 2 million students by installing more than 4,000 Mini Science Centres across 29
states. We partner with top corporates and foundations to deliver high-quality, CSR-aligned
education initiatives to the last mile.
Role Overview
As the Marketing Head, you will lead our strategic marketing, branding, and digital outreach.
efforts. Your primary objective will be to position STEM Learning as the preferred CSR education
implementation partner. You will be responsible for driving performance, marketing, managing
brand narratives, and leading high-impact campaigns to engage CSR stakeholders and
education champions.
Key Responsibilities
• Develop and execute integrated marketing strategies aligned with business and CSR
objectives.
• Lead and manage performance marketing campaigns, including Meta Ads and Google
Ads, with clear ROI tracking and analysis.
• Build and optimize SEO strategy to enhance organic visibility and lead generation.
• Lead brand storytelling across all channels, including the website, social media,
presentations, brochures, and video content.
• Manage and execute social media campaigns across LinkedIn, Instagram, YouTube, and
X (Twitter).
• Track, analyse, and report on KPIs and performance metrics using tools such as Google
Analytics, Meta Business Suite, and Data Studio.
• Lead, mentor, and grow the internal creative team while managing relationships with
external agencies and freelancers.
• Oversee the development and management of quarterly and annual marketing
calendars, content plans, and impact campaigns.
• Collaborate closely with the Sales, Partnerships, and Program Implementation teams to
ensure alignment and achieve organizational goals.
Key Skills and Experience
• 6–8 years of experience in marketing, preferably within EdTech, impact-driven startups,
CSR, or the NGO sector.
• Proven track record in digital marketing, brand building, and content campaign
management.
• Hands-on experience with Meta Ads, LinkedIn Ads, SEO, and analytics dashboards.
• Strong expertise in performance tracking, funnel optimization, and strategic content
planning.
• Excellent written and visual communication skills.
• Demonstrated leadership experience in managing teams and creative vendors.
Preferred Qualifications
• Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.
• Experience working with or within CSR teams, foundations, or government education
programs.
• Familiarity with CSR reporting formats and impact storytelling is a strong advantage.
Why Join Us?
• Opportunity to be part of a high-impact mission focused on transforming grassroots
education in India.
• Work with reputed CSR brands, visionary educators, and a passionate, dedicated team.
• Lead national-level campaigns and play a key role in shaping public perception of STEM
education in India's underserved communities.