For more information go to: www.mounthermon.org/internships

General Qualifications:

The Marketing Intern is a Ministerial Staff position. Ministerial Staff render their work, stewardship, relationships and behavior as evidence of being followers of Jesus Christ while embracing and affirming Mount Hermon Association, Inc.’s (“MHA”) Christian mission, vision, beliefs, culture code and standards of conduct. They are responsible for defining, cultivating and leading MHA’s Christian community, conference programs and retreats. All staff are expected to join gatherings, which includes prayer, worship, and Bible-centered teaching.

Position Objective:

The Marketing Intern provides both administrative support and individual leadership for all essential marketing functions. They will work closely with the Senior Director of Communications and Marketing to build and manage the marketing and communications systems that serve the organization. This includes, but is not limited to: CRM/database management, calendaring, inter-departmental communications, and more, all for the purpose of increasing the number of campers who come to Mount Hermon. They will work closely with the Program Department, Mount Hermon Adventures, Advancement, Guest Services, and others to assess their marketing and communications need, develop a strategic plan, and then help to execute that plan.

Key Job Accountabilities:

• Managing the Marketing and Communications Calendar
  • Work with the Senior Director of Communications and Marketing as well as the Design Team Manager to create and execute the Marketing and Communications calendar, including all email and print pieces.
• HubSpot Management
  • Serve as one of the primary architects and everyday managers of HubSpot.
  • Build segments for targeted email communications.
  • Track and report on analytics (such as open rates, clicks, engagements) and suggest strategies to optimize communications.
• Interdepartmental Liaison
  • Work with all departments the Marketing Team serves (including Advancement, Adventures, Program, OSS, HR, Guest Groups, and more) to assess their marketing and communications needs, make a strategic plan, and execute that plan. This will include planning and scheduling of emails, development of print pieces, and copywriting.
• Dashboard Management
  • In conjunction with the Senior Director of Marketing, create and populate dashboards that track various marketing metrics across the organization.
• Lead Tracking and Engagement
  • Track incoming leads and engage them through email and phone calls.
  • Work with the Marketing Team to develop complex workflows to engage prospective customers, including the implementation of A/B tests, content testing and optimization, etc…
• Any and all other duties assigned by supervisor.

Education/Certifications/Licenses:

• Bachelor’s Degree required