Marketing Intern
Description
About us
Ms Durian is a durian patisserie and café at 11 Kelantan Road, Singapore 208604 (msdurian.com). We sell Mao Shan Wang cakes, desserts and fresh durian, run a café, grow online through TikTok live and order.msdurian.com, and host seasonal events. We're looking for a Marketing Intern to help grow the brand across digital and on-ground channels through 2027.
What you'll do
- Plan and support social campaigns across TikTok, Instagram and Facebook
- Write captions, hooks and short copy for posts, lives and product launches
- Help coordinate content calendars, product shoots and campaign timelines
- Support event marketing for café promotions and the 8th anniversary celebration
- Track basic performance (reach, engagement, conversions) and share what worked
- Assist with online store and live-commerce promotion (product highlights, offers, community replies)
- Brainstorm ideas with the team for seasonal launches and collaborations
What you'll learn
- End-to-end brand marketing in F&B and retail
- Social and content planning for a real product business
- How live commerce and online ordering support offline sales
- Reading simple campaign metrics and turning them into next steps
Who we're looking for
- Strong written English; Mandarin is a plus for our audience
- Familiar with TikTok, Instagram and Facebook trends
- Organised, proactive and comfortable juggling a few campaigns at once
- Interest in F&B, retail or consumer brands — durian knowledge is a bonus
Suitable programmes: Marketing, Digital Marketing, Communications, Arts Management, Business, Media, and related programmes.
Working hours: Mostly weekdays. Some campaign or event days may fall in the evening or on weekends, planned in advance.
Location: 11 Kelantan Road, Singapore 208604
Allowance: S$1,000–1,200/month
Apply / enquiries: linggoh@msdurian.com