Marketing Intern

Marketing Intern | Orthopaedic Specialists of Austin

Position Overview

We are seeking a part-time motivated and detail-oriented Marketing Intern to drive patient growth, strengthen referral relationships, and enhance our digital presence. This role offers hands-on experience across digital marketing, website management, and field-based referral support within a fast-paced healthcare environment. (20-25 hours per week)

Key Responsibilities

Digital Marketing (25%)

• Assist with social media and digital content creation and scheduling, including newsletters.
• Support the creation and coordination of video content for digital platforms, including filming, editing, and organizing physician or patient-focused videos
• Track and report on key performance metrics (website traffic, engagement, campaign performance)
• Assist with content development for blogs and patient education materials
• Support the optimization of Google Business Profiles (GBPs) to improve local visibility, accuracy, and patient engagement

Website Management

• Work with website vendor to update website content, including provider profiles, services, and location pages as needed
• Ensure website accuracy, functionality, and consistency with brand standards
• Support ongoing website improvements and user experience enhancements

Referral & Field Marketing Support (65%)

• Support referral efforts by serving as a physician liaison, assisting with outreach to referring physicians, clinics, urgent care centers, physical therapy groups, and community partners (60%) to help build relationships and promote orthopedic services
• Assist with preparing materials and coordinating outreach efforts to referring offices
• Help track and organize referral activity in CRM (e.g., Pipedrive)
• Support follow-up communication with referring offices to maintain strong relationships
• Assist in gathering feedback to identify opportunities to improve patient access and experience

Administrative & General Support (10%)

• Conduct market and competitor research
• Support marketing projects and campaigns as needed
• Assist with inventory and organization of marketing materials