Marketing Lead

Job Type: Direct Hire

Location: Remote

An early-stage AI leadership company is looking for a hands-on marketer to build its marketing function from 0 to 1 and make sure a remarkable product gets the visibility it deserves. You'll shape the strategy and do the work yourself: finding the stories, writing the copy, launching the campaigns, studying what converts, and building a brand and community that leaders trust. This is a high-ownership role for someone who is equally energized by the big idea and the blank page.

Responsibilities

• Build and execute a 0-to-1 marketing strategy across the full funnel, from awareness through conversion.
• Build a brand that executives and AI-forward leaders love by understanding the audience and engaging them authentically across every touchpoint.
• Create a consistent content engine across the website, LinkedIn, newsletter, and short-form channels.
• Turn flagship content, workshops, customer stories, product launches, and founder ideas into content people want to share.
• Work closely with the founder on positioning, ghostwriting, and a distinctive point of view on AI and leadership.
• Find creative ways to reach the right audience through campaigns, partnerships, events, PR, paid experiments, and untested ideas.
• Partner with product to turn launches and in-product moments into adoption, activation, and paid users.
• Choose a North Star growth metric, measure what works, and use CAC, LTV, and conversion data to decide what to scale or stop.
• Support enterprise demand generation with content and campaigns that create qualified pipeline.

Qualifications

• 4+ years of experience in growth, product marketing, content-led demand generation, or an adjacent role at a product-driven startup.
• Proven end-to-end ownership of a funnel or channel, with work you can point to that grew an audience, user base, or pipeline.
• Strong product-marketing instincts and an understanding of how positioning, narrative, launches, content, and conversion fit together.
• Excellent writing skills, with the range to move from a website headline to a founder post to a product announcement without losing the voice.
• Thrives in roles that combine strategic thinking with hands-on execution; you don't just direct the work, you write, build, launch, and measure it.
• Comfortable with social, email, analytics, attribution, and modern GTM tools.
• Resourceful, detail-oriented, and energized by the ambiguity of an early-stage environment.
• Curious about AI and leadership, and able to communicate credibly with an executive audience.
• Values working with people who are ambitious, kind, direct, and pragmatic.

Preferred Experience

• Marketing an AI or product-led growth (PLG) product.
• Ghostwriting or founder-brand experience.
• Building a community or brand from an early stage.
• Marketing to executives or B2B leadership audiences.
• Creative skills in design, video, or production.