Marketing Lead, Beauty

About the role:

• Deep-dive analysis on understanding target audience and changing trends, dynamics
• Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives
• Develop innovative and non-traditional ways to go to market to support brand objectives
• Work with internal marketing partners to develop effective brand communications including Traditional and Digital media channels
• Collaborate with internal and external partners to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
• Effectively manage key external agencies – Creative Agency, Media Agency etc.
• Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through
• Help managing marketing budgets to ensure reporting is in line with actual spend
• Assist with the development of effective brand communications including TV, Print etc.
• Work effectively with the Global team to ensure that there is alignment and consistency across markets wherever possible and sensible
• Partner with Retail team to track and analyse in-market implementation support them developing and executing retail strategy in your markets
• Be the internal champion of NPD launch plans for Beauty Category
• Work closely with Country Sales Team to build and execute JBP activity with strategic retail partners.
• Devise product differentiation strategy across various sales channels

• Drive competitor analysis to ensure appropriate business response.
• Ensure all on-product and in-box communication is fine-tuned to drive sales and communicate brand and machine benefits.
• Be the expert in your markets, Dyson ranges, competitor environment & retail landscapes
• Leverage internal resources to deliver the best possible plans, assets and support
• In some cases, challenge where necessary and push for solutions that work locally
• Take an active role for the category development across Türkiye for Beauty Category for all strategic direction and asset creation.
• Actively participate and share country feedback/needs at the global meetings.

About you:

• Bachelor's degree with 5-8 years of experience in product and consumer marketing, ideally within the Beauty category.
• A proactive self-starter with a strong can-do mindset and the ability to take ownership and drive initiatives.
• Strong stakeholder management, communication, and relationship-building skills.
• Comfortable managing multiple priorities in a fast-paced environment, with excellent prioritisation skills.
• Agile and adaptable, with the ability to navigate change and remain calm under pressure.
• Naturally curious and passionate about keeping up with the latest marketing and consumer trends.
• A structured thinker and problem solver who takes initiative and gets things done.
• Strong verbal, written, and presentation skills in both Turkish and English.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.