Marketing Lead
Posted
Role Objective
The Marketing Lead is responsible for building brand authority and driving top-of-funnel demand generation. The primary goal of this role is to establish a strong digital presence that feeds our Business Development Manager (BDM) with a consistent stream of warm inbound leads from growing Australian business owners.
Requirements
Key Responsibilities
1. Brand Authority & Content Strategy
- Develop and execute a comprehensive content marketing strategy that highlights our unique, human-first approach to BPO and offshoring.
- Produce, edit, and distribute high-engagement content across primary channels, specifically focusing on short-form, podcast-style clips, video content, and LinkedIn positioning.
- Repurpose case studies, client success stories, and operational milestones from our Angeles City entity into compelling marketing assets.
2. Inbound Lead Generation & Campaign Management
- Design and manage digital campaigns targeting key Australian industries (Real Estate, Construction, Professional Services, Tech Support).
- Optimize organic and paid channels to generate highly qualified inbound inquiries.
- Track conversion metrics and lead quality, ensuring marketing hand-offs to Zoho CRM are seamless and immediate for the BDM.
3. Competitor & Market Analysis
Monitor industry trends within the Australian-to-Philippines outsourcing landscape to refine corporate messaging.
Identify high-value marketing opportunities, partnerships, and digital spaces where target Australian business owners aggregate.
Qualifications & Skills
- Experience: Proven track record as a Marketing Lead, Growth Marketer, or Content Strategist, ideally within the BPO, outsourcing, or recruitment spaces.
- Content Expertise: Strong background in end-to-end multimedia content creation—including script coaching, basic video editing, and executing platform-specific distribution.
- Market Understanding: Clear familiarity with the pain points of small-to-medium Australian businesses and how to market BPO talent structures effectively to them.
- Technical Savvy: Comfortable utilizing lead capture workflows, modern marketing tech stacks, and CRM routing tools.
What We Offer
- Competitive base salary.
- Performance-driven milestone bonuses aligned directly with overall corporate scaling metrics.
- A flat, creative space to build an authentic brand identity entirely free from rigid, generic corporate guidelines.