Marketing Lead DACH (m/w/d), 100% remote, B2B contract

About the role

WEBCON is a low-code business process automation platform used by enterprises across Europe and beyond. We're looking for a German-speaking marketing professional to own marketing in the DACH market (Germany, Austria, Switzerland). You'll plan and run omnichannel campaigns, manage events and media relations, and be accountable for both pipeline results and WEBCON's brand visibility in the region.

This is a hands-on role with real ownership. You set the plan, carry it out and answer for the numbers.

What you'll own

Strategy and planning

• building and running the DACH marketing plan in line with Sales, Growth and Partner Channel priorities

• using customer insights, market trends and competitor data to shape positioning and messaging for German-speaking audiences

• managing the regional marketing budget to get the most out of it

Omnichannel campaigns (paid and organic)

• planning, preparing and launching integrated campaigns across LinkedIn, Google Ads, email, web, content and social

• creating and localizing German-language content: landing pages, emails, ads, social posts and sales enablement materials

• running lead generation and outbound campaigns together with Sales, and building nurturing flows with the email, performance and web teams

• testing, measuring and optimizing campaigns all the time

Events

• planning and running the DACH event calendar: trade fairs, conferences, partner events, roundtables and webinars

• owning each event from concept and logistics to promotion, follow-up and ROI reporting

Media relations and brand visibility

• building relationships with German-language trade media, analysts and industry influencers

• managing PR activities and coordinating external PR and performance marketing agencies

• growing WEBCON's share of voice and brand awareness in the DACH region

Results and reporting

• taking responsibility for hard KPIs: MQLs, SQLs, pipeline contribution, cost per lead and campaign ROI

• tracking brand visibility metrics such as reach, share of voice, media coverage and engagement

• reporting regularly to marketing leadership and DACH Sales

What you bring

• German at native level and very good English

• deep understanding of the DACH B2B market, its buyers and how they make decisions

• a proven track record of planning and running B2B campaigns on your own, from strategy to execution

• experience with both paid (LinkedIn Ads, Google Ads) and organic channels

• experience organizing B2B events and trade fairs

• experience in PR or media relations, ideally with German-language trade press

• strong copywriting skills in German

• comfort working against hard KPIs and turning data into decisions

• hands-on use of HubSpot (or similar), LinkedIn Campaign Manager, Google Ads, GA4 and AI tools for research, content and execution

• high ownership and independence, with the ability to run several initiatives at once

Nice to have

• experience in SaaS, enterprise software or B2B technology marketing

• experience working with a partner or channel ecosystem

• a network among DACH media, event organizers or industry associations

What we offer

• a B2B contract

• 100% remote work from anywhere in the DACH region

• real ownership of a whole market, with direct impact on growth

• budget and tools to carry out your plans, plus support from Content, Design, Performance and Sales teams

• a fast-moving international team with short decision paths