Marketing Lead

Job Summary

The Luxury Marketing Specialist is responsible for developing and executing marketing strategies for the company’s luxury residential portfolio, translating the distinctive qualities of each property into compelling brand narratives, experiences, and campaigns that resonate with affluent and discerning audiences. This role goes beyond traditional property marketing. We are looking for a marketer with a strong understanding of luxury branding, consumer behavior, storytelling, and elevated brand experiences—someone who understands that luxury is built not only through what is being sold, but through how the brand makes people feel. The ideal candidate brings strong marketing judgment, excellent communication skills, commercial awareness, and an instinct for what makes a brand feel premium, relevant, and desirable.

Duties and Responsibilities

Luxury Brand Strategy

• Develop and implement marketing strategies for luxury residential projects in alignment with business objectives and overall brand direction.
• Translate project positioning, architecture, location, design, amenities, and lifestyle into compelling luxury propositions.
• Identify opportunities to strengthen brand desirability, differentiation, and market presence.
• Ensure consistency and excellence across all consumer touchpoints.

Campaigns & Brand Experiences

• Conceptualize and execute integrated campaigns across digital, social, events, partnerships, PR, and other relevant channels.
• Develop marketing concepts and experiences that create desire, exclusivity, and emotional connection with target audiences.
• Work with creative partners and internal teams to develop high-quality campaign assets and communications.
• Oversee execution from concept through launch, ensuring that the final output meets the intended brand standard.

Content & Storytelling

• Develop compelling narratives for luxury properties and their surrounding lifestyle.
• Translate complex product and business information into sophisticated, consumer-facing stories.
• Provide creative direction for campaigns, presentations, brochures, digital content, events, and other marketing materials.
• Maintain a high standard of writing, visual communication, and overall brand expression.

Stakeholder & Cross-Functional Management

• Work closely with Sales, Leasing, Project Development, Design, PR, Digital, and other teams to translate business needs into effective marketing solutions.
• Partner with agencies, creative studios, media partners, and other external stakeholders.
• Manage multiple priorities while maintaining quality, timelines, and strategic consistency.
• Present recommendations and marketing strategies clearly to senior stakeholders.

Market & Consumer Insight

• Stay attuned to developments in luxury, lifestyle, design, hospitality, and premium consumer markets.
• Understand the motivations, expectations, and behaviors of affluent consumers.
• Identify cultural and market trends that can inform luxury marketing strategies.
• Use market insights and campaign performance to continuously improve marketing approaches.

Technical Competencies and Skills

Brand Management, Marketing Communications, Social Media Management, Digital Marketing, Public Relation, Media and Advertising, Sales and Broker Marketing Support, Content Marketing, Influencer Marketing, Events and Placemaking, Market Research, Business and Creative Writing, Creatives, Design and Layout

Education, Trainings and Licenses Required

BA in Communications, BA / BS in Marketing Management, Media or Multimedia Management, Experience in related field