Marketing Lead - Fintech
You will lead global marketing strategy and execution across brand narrative, demand generation, product marketing, and industry presence. You will build scalable systems for awareness, acquisition, and lifecycle engagement; create positioning and messaging; develop multi-channel campaigns; and translate product innovation into compelling narratives. You will collaborate with product, compliance, and leadership stakeholders, manage external marketing partners, and use AI tools and data-driven experimentation to optimize and scale marketing initiatives.
Responsibilities
- Develop and execute a global brand strategy across thought leadership, research, and media channels
- Build executive voice through articles, reports, awards, and partnerships
- Grow engagement across owned and earned channels
- Build positioning and messaging for fintech, AI, crypto, and global payments audiences
- Build an inbound engine that drives qualified enterprise leads and pipeline contribution
- Develop and manage multi-channel content, digital, and event marketing campaigns
- Develop media outreach and AI and LLM-optimized publication strategies
- Develop storytelling around payments, compliance, stablecoins, VASP/CASP infrastructure, and cross-border finance
- Deliver case studies and sales playbooks to improve conversion and sales efficiency
- Translate product innovation into narratives for customers, partners, and media
- Use AI tools and data-driven experimentation to optimize campaigns and scale efficiently
- Collaborate with product, compliance, and leadership teams on accurate messaging
- Manage agencies, freelancers, creators, and external marketing partners
Requirements
- Strong experience in B2B marketing
- First-principles thinking
- Exceptional communication, storytelling, and executive presence
- Experience managing multi-channel campaigns and global event strategies
- Operational discipline with analytics, CRM, and funnel metrics
- Ability to use AI tools for content, research, campaign optimization, and workflow efficiency
- Ability to build and scale a marketing function
- Communication and collaboration skills across sales, product, compliance, and leadership teams
- Established relationships across fintech communities, founders, media publications, influencers, and strategic growth partners are advantageous