Marketing Lead
Key Responsibilities
Marketing Strategy and Planning
- Translate
business goals into quarterly and monthly marketing plans.
- Define
marketing priorities, content pillars, and channel strategy.
Process and Execution Management
- Create
and maintain marketing SOPs: briefs, approvals, publishing, repurposing,
and reporting.
- Build
a predictable delivery engine with clear timelines, ownership, and quality
checks.
- Ensure
on-time output across formats: posts, videos, carousels, event assets,
internal initiatives, etc.
Brand and Positioning
- Own
brand messaging and ensure consistency across all communication.
- Improve
clarity of positioning and ensure campaigns and content align with it.
Social Media and Content Leadership
- Lead
social strategy (LinkedIn primary) and content calendar execution.
- Guide
content ideation, storytelling, and distribution to improve reach and
engagement.
Employer Branding (with HR)
- Partner
with HR to create employer branding content and support hiring campaigns.
- Showcase
culture, people, learning, and workplace initiatives through content.
Analytics and Reporting
- Track
and report core metrics (reach, engagement, follower growth, content
performance).
- Share
monthly insights and action plans to improve outcomes.
Team Management
- Lead
and coordinate writers, designers, video editors, interns/trainees, and
agencies (as applicable).
- Set
expectations, review output, coach the team, and improve ownership and
performance.
Requirements
Requirements
- 8+
years of experience in marketing (B2B services/tech/IT services
preferred).
- Strong
experience in performance marketing, social strategy, and brand messaging.
- Proven
ability to manage teams and drive execution with structure and
accountability.
- Comfortable
working with senior stakeholders and translating inputs into deliverables.
Key Skills
- Team
leadership and delivery management
- Brand
positioning and messaging
- Content
strategy, editorial judgment, and storytelling
- Project
management and process building
- Performance
tracking and reporting mindset