Marketing Lead -J24

ABOUT THE ROLE
As the Marketing Lead – J24, you will be responsible for driving store growth by increasing footfalls,
improving visit frequency, and converting digital consumers into active in-store customers. This role
demands a hands-on, data-driven marketer who understands hyperlocal retail dynamics and can create
strong community engagement.
You will work closely with Operations and Category teams to ensure marketing initiatives translate into
measurable store performance improvements. The role also includes building new revenue streams
through brand marketing partnerships and space monetization opportunities.
This is a high-impact role requiring ownership, agility, and strong execution capabilities.

JOB DESCRIPTION

Key Responsibilities:
1. Drive Store Growth
● Increase footfalls, active users, and repeat visit frequency.
● Design digital-to-offline campaigns that convert online engagement into store visits.
● Monitor store-level KPIs and implement corrective marketing actions for underperforming
stores.
2. Consumer Engagement & Brand Recall
● Develop innovative BTL initiatives to build strong community connections within catchment
areas.

● Plan and execute consumer engagement programs to strengthen brand awareness and recall.
● Create buzz-generating local campaigns that drive consistent traffic.

3. Revenue Generation
● Create opportunities for revenue through brand marketing collaborations and space selling.
● Ensure effective brand participation across stores.

4. Cross-Functional Collaboration
● Work closely with Operations and Category teams for seamless campaign execution.
● Align marketing calendars with store readiness and business priorities.

5. Team Leadership & Accountability
● Build a performance-driven team culture.
● Set clear KPIs and ensure accountability for outcomes.

Signs of a fit:
● You think in terms of footfalls, conversion, and revenue, not just campaigns.
● You are highly data-driven and comfortable analyzing store-level performance.
● You enjoy working in fast-paced, hyperlocal retail environments.
● You take ownership and act quickly to fix underperforming stores.
● You are creative in designing community-driven BTL initiatives.
● You can collaborate effectively with cross-functional teams.

● You balance creativity with strong execution discipline.
● You are proactive in identifying new revenue opportunities through marketing.

Why You Should Apply
● You’ll be a key player in shaping how our brand feels to our customers and the local community.
● Be part of exciting, high-energy events that bring people together and make a real difference.
● Creative freedom to come up with cool ideas and see them come to life!
● You’ll learn a ton about brand-building and marketing while having fun.
● Work in a dynamic, fast-paced environment where your ideas actually matter.