MARKETING LEAD

The role will lead brand marketing, digital marketing, trade marketing, customer campaigns, community activations, product launches, and communications while working closely with the Sales and Customer Success teams to achieve commercial objectives.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute annual marketing strategies aligned with commercial goals.
  
• Position Keep IT Cool and Markiti as market leaders in sustainable cold chain and fresh food distribution.
  
• Ensure consistent brand identity across all channels.
  

Demand Generation

• Generate qualified sales leads for the Commercial team.
  
• Develop campaigns targeting restaurants, hotels, retailers, institutions, SMEs, and households.
  
• Support market expansion into new counties and hubs.
  

Digital Marketing

• Manage the company's website and Markiti digital platforms.
  
• Plan and execute digital campaigns across social media, Google, email, and SMS.
  
• Improve website traffic, engagement, and lead conversion.
  

Trade Marketing & Activations

• Plan and coordinate roadshows, exhibitions, product sampling, and trade activations.
  
• Support commercial launches of new hubs and territories.
  
• Develop promotional campaigns that increase customer acquisition and repeat purchases.
  

Content & Communications

• Develop marketing collateral, presentations, brochures, newsletters, and case studies.
  
• Manage public relations, media engagement, and storytelling.
  
• Coordinate photography, videography, and campaign content.
  

Market Intelligence

• Conduct market research and competitor analysis.
  
• Monitor customer trends and campaign performance.
  
• Recommend improvements based on customer insights and data.
  

Marketing Performance

• Measure campaign effectiveness using analytics and dashboards.
  
• Optimize customer acquisition costs and return on marketing investment.
  
• Produce monthly marketing performance reports.
  

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
  
• Minimum 2 years of marketing experience.
  
• Experience in FMCG, retail, food distribution, agribusiness, logistics, or technology is preferred.
  
• Strong experience in digital marketing, campaign management, and brand development.
  
• Experience using CRM and marketing automation tools is an advantage.
  

Skills

• Marketing Strategy
  
• Brand Management
  
• Digital Marketing
  
• Trade Marketing
  
• Demand Generation
  
• Campaign Management
  
• Content Marketing
  
• Public Relations
  
• Event Management
  
• Market Research
  
• CRM & Marketing Analytics
  
• Budget Management
  
• Creative Thinking
  
• Project Management
  

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)
  
• Sales Qualified Leads (SQLs)
  
• Customer Acquisition
  
• Cost per Lead (CPL)
  
• Customer Acquisition Cost (CAC)
  
• Campaign Return on Investment (ROI)
  
• Website Traffic & Conversion Rate
  
• Social Media Engagement & Reach
  
• Brand Awareness Metrics
  
• Event & Activation Performance
  
• Marketing Contribution to Revenue
  

Benefits

At Keep IT Cool, we believe our people are our greatest asset. We offer a competitive rewards package designed to support your wellbeing, recognize high performance, and provide opportunities for professional growth.

What We Offer

• Competitive salary based on experience and qualifications.
  
• Comprehensive health insurance.
  
• Travel allowance(On assignments)
  
• Monthly airtime and data allowance.
  
• Performance-based bonus linked to individual, team, and company KPIs.
  
• Ongoing learning, coaching, and professional development.
  
• Career growth within one of Africa's leading climate-tech companies.
  
• Opportunity to build solutions that reduce food loss, strengthen food systems, and improve livelihoods