Marketing Lead
Role: UK Marketing LeadLocation: Cambridge, United Kingdom (Hybrid)
Location: United Kingdom (Hybrid)
Contract Type: Permanent
Annual Base Salary Rate: 60000 - 75000 GBP
Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. Our smoke and carbon monoxide alarms help prevent injuries and minimize damage by alerting people to dangers earlier, while our wide range of fire extinguishers equips people to stop the spread of fires before they cause catastrophes.
About the role
We are looking for a commercially minded UK Marketing Lead to drive growth across one of our most important markets.
As part of the EMEA Marketing team, you will be responsible for developing and executing the UK marketing plan, ensuring local priorities are aligned with regional business objectives and growth strategies.
Working closely with UK Sales, Product Management and EMEA Marketing colleagues, you will identify growth opportunities and deliver marketing programmes that strengthen customer engagement and support business growth.
This is a hands-on role offering significant ownership, visibility and the opportunity to make a meaningful impact on the growth of the UK business.
Key Responsibilities
Market Strategy & Planning
Develop and execute the UK marketing plan aligned with business objectives and growth priorities
Identify growth opportunities across customers, channels and product categories
Translate EMEA strategies into impactful UK marketing programmes and activations
Generate market insights and recommendations to support commercial decision-making
Build business cases for marketing initiatives and customer investments
Act as the voice of the UK market within the wider EMEA organisation
Commercial Partnership
Partner closely with UK Sales team to drive customer acquisition, category growth and revenue opportunities
Develop customer and channel marketing programmes aligned to commercial priorities and growth plans
Collaborate with Sales and Product Management to shape customer propositions and go-to-market plans
Ensure marketing investment is focused on opportunities that deliver measurable business impact.
Campaigns & Activation
Plan and execute integrated marketing campaigns that support UK business objectives and growth priorities
Lead local activation of product launches, promotional initiatives and seasonal campaigns
Develop customer-focused marketing programmes that drive awareness, engagement and demand
Coordinate participation in trade shows, customer events and industry activities
Ensure consistent and effective brand execution across all customer touchpoints
Work with internal teams and external partners to deliver high-quality marketing activities on time and within budget
Performance & Analytics
Define and track KPIs to measure marketing effectiveness, customer engagement and business impact
Monitor campaign, channel and programme performance, using insights to optimise future activity
Evaluate the ROI of marketing investments and make recommendations to maximise effectiveness
Provide clear performance reporting and actionable insights to key stakeholders
Manage the UK marketing budget, ensuring resources are allocated to the highest-impact opportunities
Experience & Skills
A few years of experience in marketing, ideally in a commercially focused role
Proven track record of delivering marketing initiatives that drive business growth and customer engagement
Strong project management skills, with the ability to manage multiple priorities and deliver to deadlines
Excellent communication and stakeholder management skills
Analytical mindset with the ability to interpret data, identify insights and make recommendations
Self-starter with the ability to work independently and take ownership of projects
Personal Attributes
Commercially minded and results driven
Proactive, adaptable and comfortable working in a fast-paced environment
Curious and customer-focused, with a passion for identifying growth opportunities
Collaborative team player with strong relationship-building skills
What success looks like
A clear UK marketing action plan is established, executed effectively and delivers against agreed business objectives.
Campaigns, launches and activations drive measurable customer engagement and business impact.
Marketing investments are targeted, measurable and focused on growth opportunities.
What we offer
We offer excellent development opportunities, a competitive salary and exceptional benefits including the following:
Flexible working arrangements
Career progression opportunities
Mobile Phone and Laptop
Your journey with us
We always aim to provide a fair and valuable recruitment process for everyone. If selected, you will follow the next stages:
Initial call with our sourcing/recruitment team
Introductory conversation with the hiring manager
Marketing task
Presentation and discussion of the task with key stakeholders
Decision
Our commitment to you
As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better. The values that guide us are respect, integrity, inclusion, innovation, and excellence.
We’re excited for you to join us and make a difference.