Marketing Lead

Job Type: Full-time, On-site

About the Role
Mano is seeking a strategic Marketing Lead to oversee its marketing and digital strategy, drive customer acquisition and retention, strengthen brand positioning, and deliver measurable growth across its stores and app.

Key Responsibilities

• Develop and execute marketing strategies and annual plans aligned with business goals.
• Manage integrated marketing campaigns across Mano stores and the app to drive sales.
• Execute consumer initiatives across traditional media, social media, email, and digital platforms.
• Lead marketing events, product launches, and customer engagement initiatives.
• Coordinate PR activities, manage media relationships, and increase brand and app awareness.
• Evaluate marketing performance using sales results, consumer feedback, publicity value, and engagement metrics.
• Mentor and develop marketing team members.

Requirements

• University degree, preferably in Marketing or a related commercial field; relevant certifications are an advantage.
• Strong strategic thinking and understanding of market insights, audience targeting, and segmentation.
• Knowledge of SEO, PPC, and SEM.
• Strong data analytics skills.
• Experience managing partnerships with agencies, vendors, and influencers.
• Excellent communication and stakeholder management skills.
• Strong digital marketing experience across multiple channels.
• Proficiency in marketing budget creation and management.
• Confidence, leadership ability, and willingness to challenge the status quo.

How to Apply
📧 Apply via: hr@mano.ng
Use Marketing Lead as the email subject.