Marketing Lead

Own Root's marketing end-to-end and turn it into a pipeline engine

Hey there 👋

Root is an AI-powered sustainability platform that helps retailers turn messy operational data into audit-ready carbon footprints. We're already working with companies like Hema, O’Neill, Holland & Barrett, Jumbo, Bugaboo and Intratuin.

Everything we've sold so far came through outbound, partners and our own network. Now we've raised €1.2 million to build the commercial engine, and marketing is the piece that's missing. That's were you come!

🎯 The Role

You own marketing at Root. You set the direction and you build the content and brand engine that carries it.

Together with the founders, you'll optimise our positioning and brand to turn it into content that sells. This means understanding what we sell and who buys it, deciding what Root should be known for, and building the organic presence that gets us there. Performance marketing and the digital execution behind it sit with someone else. You set the message, the targets and the brief they work from.

You are in the driving seat. You work closely with both founders, our GTM engineer and our account executives, and you decide what you need from each of them. We have design support for visuals and a working system for producing copy, so you are not starting from zero. The strategy and the content are yours.

You start hands-on, because that is what this stage needs. But as we grow, you get the chance to build the team around you and keep growing with it.

🚀 Key responsibilities

• Own the marketing strategy. Decide which channels we invest in, in what order, with what budget, and against which targets.

• Turn our positioning into content. Together, we set the positioning and brand. You translate it into sharp messaging for sustainability managers, their executives and our partners.

• Build and run the content engine. Set themes, formats and cadence. Pull the raw material out of the founders, AEs and sustainability team. Make sure it ships every week.

• Build the content engine. Set the themes, formats and cadence, pull the raw material out of the founders, the AEs and our sustainability team, and make sure it actually ships.

• Own organic. Company and founder presence on LinkedIn, the website content, SEO and GEO, events, webinars and customer stories. This is where our authority gets built.

• Brief and steer performance marketing. Paid campaigns and the digital execution are run by someone else. You decide what we say, to whom, and what good looks like.

• Measure everything. Work closely with our GTM engineer to put tracking in place so we know which channel produced which lead. You stay in the lead on what gets measured and what we do with it.

🛠️ What you'll bring

• You do the work yourself. You have personally built content, positioning and brand from the ground up, not managed an agency that did. You write, you publish, you iterate.

• Product marketing instincts. You can learn a technical product, work out why someone buys it, and turn that into clear messaging and campaigns.

• Early-stage experience. You have worked somewhere with no brand awareness, no big budget and no playbook, and you liked it. This should not be your first time.

• B2B mid-market and enterprise. You have marketed to businesses, not consumers, in deals with several stakeholders and a budget approval. You know a lead is the start of the conversation, not the end of it.

• Commercial, not just creative. You tie content and brand back to pipeline, and you can tell us what a channel is worth before we spend on it.

• Self-starter with an opinion. You bring the plan, you say no to things that do not fit, and you tell the founders what you need from them.

• Language. Fluent English. Dutch is a strong plus given our Benelux focus.

Affinity with sustainability, ESG or carbon accounting is a bonus, not a requirement. We can teach LCA. We cannot teach initiative.

🌱 About Root

Today, retail brands waste hundreds of hours and millions in consultant fees to do one thing: calculate their carbon footprint at company or product level. It’s slow, outdated, and broken. At Root, we’re changing that.

Our AI-powered platform automates corporate and product footprint calculations from start to finish. We turn scattered, incomplete operational data into clean, intelligent sustainability insights. Think tens of millions of data points, messy ERP exports, complex supply chains, and sustainability logic that most tools simply can’t handle. Our goal is to make all of that feel simple, clear, and usable for the people who rely on it every day.

💚 Why join us?

Joining Root means owning an entire function from day one, working directly with the founders, and building the marketing engine of a fast-growing sustainability software company from scratch.

💸 Competitive salary + stock options
🚀 Full ownership of marketing, with real budget behind it
📈 The chance to build the marketing team as we grow
🌍 Meaningful work on climate impact
🤝 Founders and AEs who work with you, not the other way round
💥 Enterprise logos you can point at
🏖️ Flexible remote and vacation policy
📍 Office at Fosbury & Sons on the Prinsengracht in Amsterdam

Apply for the job

If you’re the marketing leader who reads this and thinks “this is the role I’ve been waiting for”, we’d love to hear from you!