Marketing Lead
Senior Marketing Manager/Marketing Lead
Up to £70-80K plus Bonus
Leicester (Hybrid)
Ready to lead overall marketing and drive real commercial growth?
A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.
Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents.
This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance.
What you'll do
- Own and deliver the overall digital marketing and demand-generation strategy
- Lead a team across marketing
- Demand generation activities including events, PR, and other GTM techniques
- Develop go-to-market campaigns for new AI and technology products
- Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta
- Develop email marketing, lead nurturing and ABM activity
- Drive website CRO, landing pages and A/B testing
- Analyse performance, ROI and pipeline
- Manage digital marketing budgets and external agencies where required
- Identify new opportunities across emerging areas such as GEO, AEO and AI search
- Mentor and develop team members while driving best practice
What we're looking for
You'll have 7+ years' digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources.
You'll bring:
- Strong strategic and hands-on GTM/acquisition marketing experience
- Proven SEO and PPC expertise
- Experience with Google Ads, LinkedIn and Meta
- Strong knowledge of B2B lead generation, ABM and marketing funnels
- Experience with CRM and marketing automation platforms (HubSpot)
- Strong analytical and reporting skills
- Experience managing budgets and measuring ROI
- Excellent communication, presentation and leadership skills
- A commercially focused, data-driven approach
*Rates depend on experience and client requirements