Marketing Lead
- Translate marketing strategy into actionable plans across digital channels,
- in-store activations, and events.
- Manage campaign execution end-to-end, including timelines, deliverables, and
- post-campaign analysis.
- Collaborate with marketing associates and sales teams to ensure cohesive
- campaign delivery.
- Own the marketing calendar, ensuring campaigns are launched on time and
- optimized for maximum reach.
- Oversee day-to-day campaign operations: landing page creation, email
- workflows, paid media assets, etc.
- Track KPIs and analyze performance data to continually improve campaign
- effectiveness.
- Work closely with external vendors when required to scale efforts.
- Implement A/B testing, audience segmentation, and personalization tactics for
- ongoing campaign optimization.
Requirements
- Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix2.
- Must be technologically savvy to carry out detailed research.
- Must be proficient with MS Office, Google Workspace, Constant Contact, and Adobe software.
- Knowledge of marketing principles, best practices, and procedures.
- Detail-oriented, great follow-through with the ability to perform well with limited supervision and direction.
- Must possess strong multi-channel marketing skills such as traditional, digital, social media marketing, etc, and be results-based.
Soft Skills
- Strong Analytical and problem-solving skills.
- Ability to leverage their existing networks/connections.
- Good written and verbal communication skills.
- Excellent organizational and time management skills.
- Strategic, excellent organizational, and project management skills.
- Accuracy and attention to detail.
Education and Experience
- BSc/HND in Marketing, Business Management, or any other relevant field
- At least 5 years of marketing experience
- Professional certification will be an added advantage
Behaviourial Competencies
- Must demonstrate a high level of confidentiality and sound judgment
- Must be a critical thinker
- Must be committed to the job and be responsible
- Must be professional in creating reports in compliance with the
- company’s standards
- Must be detail-oriented
- Must have a proactive attitude
- Passion for idea creation, relationships, and consensus building
- Flexible with the ability to adapt and change as required
- Values teamwork and works well in a cross-functional environment