Marketing lead (Digital & Offline marketing)

We are looking for an experienced and results-driven Marketing Lead to take full ownership of the marketing function and drive the strategy, execution, and performance that support business growth.

The ideal candidate is a hands-on marketing professional with strong expertise in performance marketing, SEO, paid media, and data-driven decision-making.

Key Responsibilities

* Develop and execute the overall marketing strategy in alignment with business objectives.

* Own and optimize SEO and Google Ads performance to drive growth and maximize ROI.

* Lead content direction and brand positioning across relevant marketing channels.

* Manage and oversee the external marketing agency, ensuring high-quality and effective deliverables.

* Evaluate and challenge agency outputs based on performance, quality, and business objectives.

* Analyze marketing data and translate insights into clear, actionable recommendations.

* Forecast, plan, and continuously optimize marketing performance and key KPIs.

* Identify opportunities to improve campaign effectiveness, lead generation, and overall marketing performance.

* Take end-to-end ownership of marketing activities, from strategy and planning through execution and optimization.

Requirements

* Proven experience in Performance Marketing, with strong expertise in SEO and Paid Media.

* Demonstrated experience in developing and executing end-to-end marketing strategies.

* Strong analytical and data-driven mindset with the ability to turn data into actionable business insights.

* Experience managing, evaluating, or working closely with external marketing agencies.

* Strong understanding of digital marketing channels, performance metrics, and campaign optimization.

* Excellent strategic thinking, problem-solving, and decision-making skills.

* Strong communication and stakeholder management skills.

* High level of ownership, accountability, and results orientation.

* Ability to work independently and manage multiple priorities in a fast-paced environment.

Benefits

* Competitive Salary

* Medical Insurance

* Social Insurance