Marketing Lead (Tangle / Buldak / New product)
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Description
Are you ready to shape the next generation of Samyang brands in Europe from delicious food brands into cultural phenomena’s?
From Buldak, the iconic Korean food brand that turned extreme spiciness into a global cultural phenomenon food brand to Tangle, our new instant pasta brand entering Europe, Samyang is entering an exciting new chapter.
We're building our European marketing organisation in Amsterdam — and we're looking for an entrepreneurial Marketing Manager who wants to play a meaningful role in that journey.
Depending on your experience and strengths, you'll have the opportunity to grow an established global challenger brand or help build a new brand from the ground up. You'll work closely with our European teams and HQ in Korea, with plenty of space to challenge, experiment and turn ideas into action.
This is not a role where you'll simply manage an existing playbook. You'll help write it.
You'll join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You'll have the freedom to challenge, experiment, move fast and turn ideas into action.
Role Overview
The Marketing Manager will help drive the brand growth agenda across Europe and foster a collaborative and high-performing environment while driving impactful campaigns to enhance brand recognition and growth in the European market.
From Buldak, the iconic Korean food brand that turned extreme spiciness into a global cultural phenomenon food brand to Tangle, our new instant pasta brand entering Europe, Samyang is entering an exciting new chapter.
We're building our European marketing organisation in Amsterdam — and we're looking for an entrepreneurial Marketing Manager who wants to play a meaningful role in that journey.
Depending on your experience and strengths, you'll have the opportunity to grow an established global challenger brand or help build a new brand from the ground up. You'll work closely with our European teams and HQ in Korea, with plenty of space to challenge, experiment and turn ideas into action.
This is not a role where you'll simply manage an existing playbook. You'll help write it.
You'll join at a rare moment: the opportunity is huge, the foundations are being built and there is still plenty to shape. You'll have the freedom to challenge, experiment, move fast and turn ideas into action.
Role Overview
The Marketing Manager will help drive the brand growth agenda across Europe and foster a collaborative and high-performing environment while driving impactful campaigns to enhance brand recognition and growth in the European market.
Responsibilities
- Develop, implement, and manage the annual marketing strategy aligned with overall business objectives.
- Oversee and optimize the marketing budget to maximize ROI across various initiatives.
- Drive end-to-end marketing campaigns, with a strong focus on digital marketing activation and performance, identifying the biggest opportunities to grow awareness, trial, penetration and brand equity.
- Lead key strategic projects across markets, consumers, portfolio and occasions.
- Collaborate with the other marketing leads: Brand Marketing lead, Media & digital lead, IMX lead, sales and trade marketing to ensure we launch integrated marketing plans.
- Connect consumer, category, customer and business perspectives to make sharp commercial decisions.
- Partner with HQ and challenge constructively where European consumer or market needs require a different approach.
- Maintain strong relationships with key stakeholders, including agencies, partners, and media outlets.
- Coach and develop Brand Managers, helping them turn strategy into great execution.
- Track brand and business performance and turn data into clear actions.
- Monitor and report on the effectiveness of marketing initiatives, providing data-driven insights and recommendations.
- Ensure brand consistency across all communication channels and materials.
Requirements
- 10+ years of FMCG/food marketing experience, ideally with experience managing sizeable consumer brands in the European market.
- Strong track record in brand building and commercial growth.
- Strong understanding of all aspects of the marketing function, especially in digital marketing and driving growth for the brand P&L.
- Strategic thinker who is equally comfortable getting into the detail and making things happen.
- Strong consumer understanding and ability to turn insights into action.
- Confident stakeholder manager who can influence senior stakeholders in an international environment.
- Strong leadership and team management skills, with a track record of coaching and developing talent.
- Entrepreneurial, resilient and proactive — you see an opportunity and work out how to make it happen.
- Genuine passion for brands, culture and what makes consumers tick.
- Excellent communication, negotiation, and interpersonal skills.
- Fluent in English, additional European language are a plus.
Benefits
- A salary that ranges between 80,000EUR – 135,000EUR excluding 8% holiday allowance corresponding to their experience.
- Pension plan
- Commuting benefit
- Vitality Benefit (€50 a month)
- Lease Bike Option
- 25 days of paid time off
- Company laptop & phone
- Free Accident & WIA Gap insurance
- Great office location in the centre of Amstelveen
- An international team of highly skilled colleagues