Marketing Lead

• Coordinate end-to-end campaign execution including asset preparation, scheduling, and delivery across channels
  
• Maintain and manage the marketing calendar ensuring all campaigns and activities are delivered on time
  
• Track, measure, and report campaign performance in collaboration with the digital specialist (leads, traffic, engagement rates)
  
• Ensure all campaigns are executed according to plan and aligned with marketing objectives
  
• Monitor ongoing campaign performance and adjust execution priorities based on results and timelines
  

Digital & Channel Marketing Execution

• Manage social media posting schedules and monitor content performance metrics
  
• Coordinate email marketing campaigns including planning, execution, and performance tracking (open rates, click rates, engagement)
  
• Oversee CRM channel communications including internal and external marketing messaging
  
• Manage and update website homepage content in coordination with the commercial department to reflect priorities, campaigns, and promotions
  
• Ensure consistent execution of content distribution across all digital and owned channels
  
• Align channel execution with broader campaign objectives and timing
  

Content Development & Creative Coordination

• Draft marketing content across all touchpoints including social media posts, CRM communications, event materials, and promotional assets
  
• Coordinate with the creative team on commercial ads, campaign visuals, and creative execution
  
• Ensure all content and creativity are aligned with brand tone and campaign objectives
  
• Maintain brand consistency across all channels and communications
  
• Translate campaign objectives into clear, actionable content requirements for creative teams
  

Events & Activation Support

• Support planning and execution of marketing events and activations
  
• Ensure events are aligned with campaign objectives and integrated into the marketing calendar
  
• Coordinate logistics and marketing deliverables for events and activations
  

Market Research, Insights & Marketing Strategy Support

• Conduct market research to identify trends, competitors, and growth opportunities
  
• Analyze campaign performance and translate data into actionable marketing insights
  
• Support marketing strategy discussions with performance and market-based insights
  
• Assist in enhancing marketing processes, workflows, and execution efficiency
  
• Provide structured input to improve targeting, messaging, and campaign effectiveness
  

• Location: Office
  
• Working Days: 5 days/week
  
• Working Hours: 8 hours/day
  

• Google Analytics
  
• Meta Business Suite/Ads Manager
  
• CRM platforms
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  
• Experience developing and executing marketing strategies and campaigns
  
• Strong strategic thinking and marketing planning skills
  
• Excellent communication and presentation skills
  
• Strong analytical and data-driven decision-making skills
  
• Experience in healthcare and technology