Marketing Liaison - State Farm Agent Team Member

• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance

Director of Marketing

• You are a creative leader who takes ownership and enjoys turning ideas into marketing strategies that create visibility, engagement, and growth.
• You understand social media and know how to create content that connects, from developing engaging posts and videos to managing a consistent content calendar and online presence.
• You are a natural relationship builder who enjoys meeting people, developing community partnerships, and finding opportunities to make our office more visible in the communities we serve.
• You know how to bring an event to life, from identifying opportunities and coordinating logistics to promoting the event and representing our office in the community.
• You are proactive and resourceful, constantly looking for new ways to strengthen our brand, generate opportunities, and expand our reach.
• You are organized and results-driven, able to manage multiple marketing initiatives while tracking what works and continuously improving our approach.
• You want to lead the charge on marketing, not simply complete assigned tasks. You are comfortable bringing forward ideas, building a plan, and taking responsibility for execution.

• Develop and execute the office’s overall local marketing strategy and calendar.
• Lead social media creation and management across relevant platforms, including planning, creating, scheduling, and publishing content.
• Create engaging photo, video, written, and promotional content that reflects our brand and connects with the local community.
• Maintain a consistent and professional brand presence across digital and community channels.
• Build and maintain relationships with local businesses, organizations, schools, nonprofits, community leaders, and other potential partners.
• Identify sponsorships, networking opportunities, community partnerships, and local initiatives that can expand brand awareness.
• Plan, organize, promote, and execute marketing events, community events, networking opportunities, and office initiatives.
• Represent the office professionally at community events and networking functions.
• Develop creative campaigns and promotions that increase awareness, engagement, referrals, and opportunities for office growth.
• Spearhead new marketing initiatives from concept through execution.
• Collaborate with the agent and team to ensure marketing efforts support overall office goals.
• Monitor social media engagement, campaign performance, event results, and other key marketing metrics.
• Evaluate marketing efforts and recommend adjustments based on performance and results.
• Stay current on social media trends, local opportunities, and new ways to connect with our target audiences.

• Strong communication, interpersonal, and relationship-building skills.
• Experience in marketing, social media management, content creation, communications, event planning, community outreach, or a related field preferred.
• Comfortable creating social media content, including appearing in or directing photo and video content when appropriate.
• Creative thinker with the ability to generate ideas and independently turn them into action.
• Strong organizational and project-management skills with the ability to manage multiple initiatives at once.
• Confident networking and developing relationships with community members and local organizations.
• Self-motivated with a high level of initiative, accountability, and follow-through.
• Comfortable measuring results and using performance data to improve marketing efforts.
• Ability to work collaboratively while independently owning the marketing function.
• Must be able to obtain applicable state insurance licenses.