Marketing Manager
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Description
- Partner with internal and external stakeholders to track industry trends, customer insights, and competitive dynamics, translating that intelligence into integrated marketing strategies across digital and traditional channels.
- Own the company's brand strategy, ensuring consistent representation across all channels and through organizational growth, including acquisitions.
- Partner with the Sales Support Team to equip sales with tools, training, and materials, and to drive lead generation and pipeline growth through targeted outreach and strategic alignment.
- Champion a customer-centric culture by building processes to capture and share Voice of the Customer (VoC) insights across the organization.
- Own the marketing technology stack (Salesforce, Pardot/Account Engagement, ZoomInfo) — lead capture and routing, database hygiene, segmentation, and campaign attribution reporting.
- Build marketing automation and reporting workflows that deliver CRM intelligence to sales and leadership (deal alerts, pipeline digests, prospect activity notifications, KPI dashboards).
- Manage the corporate website end-to-end -- content, page and landing page design and build (HTML/CSS, WordPress), forms, conversion paths, SEO, and analytics.
- Plan and execute demand generation programs (paid search, E-Mail campaigns, targeted prospect lists), reporting on performance and pipeline contribution.