Marketing Manager

Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives.

• Establish and communicate marketing objectives

• Plan, organize, direct and control the marketing team to meet defined objectives

• Recruit and hire marketing team

• Coach, counsel, advise and support the marketing sales team

• Establish training programs for the organization’s sales representatives

• Maintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledge

• Identify, develop, and evaluate marketing strategy

• Analysis of customer research, current market conditions and competitor information and communicate results to company leadership

• Formulate, direct and coordinate marketing activities and policies to promote products and services

• Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities

.• Own the development of marketing/promotional/advertising materials and activities

• Support the organization by organizing the marketing of/at: (examples below)

o Conferenceso Speaking engagements

o Brochure

o PowerPoint presentations

o Messagingo Web

o White Paperso Navigators

o Women in Utilities

o Webinarso RFP assistance

o Proposal

o Video

• A minimum of 7 years of experience in sales management and directing a marketing team

• Business or marketing-related degree or equivalent professional qualification

• Experience in all aspects of developing and managing marketing strategies• Technical marketing skills

• Proven experience in customer and market research

• Experience with enterprise software solutions and large and complex organizations

• Knowledge of principles and methods for showing, promoting, and selling products or services. • Experience in all aspects of planning and implementing sales strategy

• Proven track record in managing and directing a highly skilled, motivated, and successful marketing team

• Strong understanding of customer and market dynamics and requirements

• Able to operate in a fast-paced and changing market environment

• People management and leadership skills, including coaching, supervision, staffing, and conflict managemen

t• Working knowledge of Excel, Word, PowerPoint, SharePoint and Visio

SKILLS/QUALIFICATIONS PREFERRED:

o Knowledge and understanding of the utility industry

o Understanding of the SDLC for information technology

o Marketing experience in a consulting firm

o Bachelor’s Degree in business, marketing or related field

Approximately up to 25% travel required.

All your information will be kept confidential according to EEO guidelines.

AAC Utility Partners is EOE.