Marketing Manager
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Marketing Strategy
- Develop and execute marketing initiatives aligned with Acadelite's brand and business objectives.
- Help define our messaging, target audiences, channels, and content strategy.
- Identify opportunities to strengthen brand awareness, engagement, and lead generation.
- Monitor marketing performance and use insights to improve our approach.
Social Media & Content
- Own Acadelite's social media presence across Instagram, LinkedIn, and Facebook.
- Develop and manage a forward-looking content calendar.
- Create written, visual, and short-form video content.
- Write captions, hooks, and other marketing copy.
- Turn student achievements, testimonials, program moments, and educational insights into compelling content.
- Adapt content to different audiences and platforms.
- Use Canva and AI tools efficiently to produce high-quality content at scale.
Campaigns & Lead Generation
- Support or manage marketing campaigns designed to generate qualified leads.
- Develop and test different content and campaign ideas.
- Track performance and identify opportunities to improve reach, engagement, and conversion.
- Work closely with Sales to ensure marketing activity supports commercial objectives.
Community & Brand
- Monitor and respond to comments and DMs in Acadelite's tone of voice.
- Identify commercial inquiries and route qualified leads to Sales.
- Maintain a consistent, premium brand image across all marketing touchpoints.
- Work closely with the CEO and Academic Director to turn student achievements, testimonials, and company expertise into marketing opportunities.
- English: Strong written and spoken English.
- Tools: Comfortable working with Canva and AI tools.
- Profile: Creative, with a strength for creating consistent brand universes; independent, analytical, and commercially minded.
- Remote
- 25 hours per week
- Must be available during Panama working hours
- $600–800 USD/month, depending on experience and profile
- Working language: English