Marketing Manager - AI Apps Studio

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

We’re looking for a Marketing Manager to lead the growth strategy of Arch, one of our AI-powered mobile products used by millions worldwide.

You’ll own performance marketing, creative strategy, and growth initiatives end-to-end, working closely with Product, Creative, and Data teams to scale the product through experimentation and data-driven decisions.

• Lead and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
• Develop creative strategies by creating hypotheses, collaborating with teams, and using performance insights to improve ad effectiveness.
• Analyze campaign performance using MMPs (AppsFlyer/Adjust), dashboards, and key metrics such as ROAS, LTV, and retention.
• Own the full acquisition funnel, from user acquisition to subscription growth and monetization optimization.
• Partner closely with Product teams to translate marketing insights into better user experiences and business outcomes.
• Build platform relationships and continuously experiment with new channels, strategies, and audiences to unlock scalable growth opportunities.

• 3–5 years of experience in performance marketing, with hands-on experience in mobile app user acquisition (iOS & Android) preferred.
• Strong expertise in platforms such as Google Ads, Apple Search Ads, Meta, and TikTok Ads (AppLovin experience is a plus).
• Understanding of mobile growth strategies, attribution, and acquisition channels (Web-to-App experience is a plus).
• Strong analytical skills with the ability to interpret data, identify opportunities, and drive growth decisions.
• Experience developing creative strategies and collaborating with design teams to improve campaign performance.
• Strong ownership mindset with the ability to manage budgets, prioritize tasks, and scale products.
• Fluent in English with strong communication skills.

• Build and scale products reaching millions of users globally.
• Work with talented people in a fast-moving AI-first environment.
• Take ownership and see your impact directly in the products you build.
• Grow quickly with opportunities to lead projects and shape technical decisions.
• Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.