Marketing Manager

POSITION: Marketing Manager

DEPARTMENT: Marketing

CLASSIFICATION: Full-time / Salaried / Exempt

SUPERVISOR: Director of Marketing

OVERVIEW

Founded in 1947 by Nina Vance, the Alley Theatre is a pioneer of regional theatre, and one of the leading nonprofit theatre companies in the United States delivering world class theater on its two stages and through its education and community engagement work. The Alley has been awarded the prestigious Regional Theatre Tony Award® and the Texas Medal of Arts Award. The Alley has transferred productions to Broadway, Off-Broadway, major European Festivals, and to 40 American cities. Unique among regional theatres, the Alley is committed to maintaining a Resident Acting Company and providing them with work year-round. Nationally recognized directors, actors, playwrights, and designers from across the country have regularly joined the Resident Acting Company.

Led by Artistic Director Rob Melrose and Managing Director Jennifer Bielstein, the Alley focuses on delivering excellent programming to inspire and enchant lives through theater and prioritizes creating a welcoming environment for all.

JOB STATEMENT

The Marketing Manager is a key leader within the Marketing Department, responsible for brand execution, creative direction, campaign implementation, and marketing operations in support of Alley Theatre’s audience development and revenue goals. Serving as a strategic and operational partner to the Director of Marketing, the Marketing Manager translates marketing strategies into cohesive, high-quality campaigns across owned and paid channels. This position leads to creative staff, maintains brand integrity, and ensures the timely and effective execution of marketing initiatives.

The Marketing Manager collaborates closely with the Digital Manager and Public Relations & Communications Manager to ensure creative, digital, and communications efforts are aligned with departmental and organizational goals.

JOB DUTIES

• Manage the day-to-day execution of integrated marketing campaigns designed to achieve ticket sales, subscription, attendance, and earned-revenue goals.
• Partner with the Director of Marketing to translate organizational revenue goals, audience strategies, and campaign priorities into actionable marketing plans and tactics.
• Monitor ticket sales, revenue, capacity, and campaign performance throughout the sales cycle, identifying trends and recommending tactical adjustments to strengthen results.
• Support strategies to drive single-ticket sales, subscriptions, group sales, special events, and other earned-revenue initiatives while protecting ticket value and overall revenue goals.
• Use sales trends, audience behavior, historical performance, and campaign results to help inform campaign timing, messaging, offers, targeting, and creative approaches.
• Identify productions, performances, and audience segments requiring additional marketing support and recommend sales-driving tactics in partnership with the Director of Marketing and Digital Manager.
• Assist with the management of production of marketing materials across print and digital channels, ensuring creative work supports campaign objectives, audience strategies, and revenue goals.
• Support the application of Alley Theatre brand standards to ensure visual consistency, quality, and effectiveness across marketing and patron-facing materials.
• Provide day-to-day supervision and direction to the Graphics team, including project assignments, workflow management, feedback, and professional development.
• Review creative materials for accuracy, effectiveness, and brand alignment prior to final approval by the Director of Marketing.
• Manage campaign timelines, workflows, production schedules, and creative deliverables in coordination with the Marketing Assistant, Graphics team, Digital Manager, vendors, and internal partners.
• Collaborate with the Digital Manager to ensure digital advertising, email, website, and social media efforts align with campaign strategies, audience targets, and sales goals.
• Coordinate marketing efforts across email, digital advertising, social media, direct mail, print, outdoor, and other channels to create cohesive campaigns that move audiences from awareness to purchase.
• Participate in regular sales and campaign performance reviews, using results to recommend optimizations and support audience acquisition, retention, re-engagement, and repeat attendance.

SUPERVISORY RESPONSIBILITIES

• Updates job descriptions, hiring and training new team members.
• Motivating and coaching employees to improve performance, provide feedback and training opportunities.
• Organizes and oversees the schedules and work of departmental staff.
• Conducts or assists with performance evaluations that are timely and constructive.
• Ensuring staff members follow company policies and procedures.