Marketing Manager
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Description
JOB DESCRIPTION
JOB TITLE: Marketing Manager
DEPARTMENT: Marketing
REPORTS TO: Managing Director
SUMMARY: APX Luxury is looking for a Marketing Manager in Singapore. Reporting to the Managing Director of Singapore, the successful candidate will be responsible for developing new initiatives and creative brand campaigns that are engaging to our readers and advertisers. In addition, this position should be in close collaboration with the sales team to come up and create convincing content solutions, advertorials, branded content, and events. The Senior Marketing Manager will also establish and manage brand/editorial partnerships.
Execution of client-driven events and initiatives including end-to-end planning, coordination, and delivery of branded events, advertiser activations, and partnership campaigns. Additionally, please include responsibility for growing and managing the company's database/audience base, through strategic partnerships, events, content initiatives, subscriptions, lead-generation campaigns, and other audience acquisition activities to support both revenue growth and brand engagement.
KEY RESPONSIBILITIES
QUALIFICATIONS
About us APX Luxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com.
SUMMARY: APX Luxury is looking for a Marketing Manager in Singapore. Reporting to the Managing Director of Singapore, the successful candidate will be responsible for developing new initiatives and creative brand campaigns that are engaging to our readers and advertisers. In addition, this position should be in close collaboration with the sales team to come up and create convincing content solutions, advertorials, branded content, and events. The Senior Marketing Manager will also establish and manage brand/editorial partnerships.
Execution of client-driven events and initiatives including end-to-end planning, coordination, and delivery of branded events, advertiser activations, and partnership campaigns. Additionally, please include responsibility for growing and managing the company's database/audience base, through strategic partnerships, events, content initiatives, subscriptions, lead-generation campaigns, and other audience acquisition activities to support both revenue growth and brand engagement.
KEY RESPONSIBILITIES
- Execute client-driven events, branded activations, and partnership initiatives from concept development through to on-ground delivery.
- Develop strategies to grow, maintain, and optimize the company's audience and subscriber database, ensuring quality lead generation and audience engagement.
- Leverage events, partnerships, content marketing, and digital channels to expand the customer database and support commercial objectives.
- Develop a marketing communication plan (IMC / Online / Offline / On-Ground) to promote the brand
- Constantly generating ideas for new brand campaigns and projects
- Supporting the Sales Team on ideation, proposals, client relationship management, and revenue-generating initiatives
- Development of creative marketing strategy and implementation for our brands
- Development of brand solutions for advertisers in cooperation with other departments
- Oversee flagship campaigns/ events and budget allocation
- Analyse campaigns/activities’ performance for further optimization
- Partnership management, identify new potential target markets and brand partnerships, and develop tactics to reach them
- Identify opportunities for campaigns that will lead to an increase in revenue
- Establishing content and marketing partnerships with brand partners to generate buzz and drive the magazine’s subscriptions
- Establishing relations with KOLs and celebrities for collaborative projects and branding; bringing their faces onto the site
- Keeping up-to-date with consumer insights, competitor movements, and market situation to define opportunities and thread
QUALIFICATIONS
- Bachelor's Degree or Higher in Communications or Journalism, Media, Marketing, Business Administration, or related field.
- Keen interest, knowledge, and contacts in the world of lifestyle, particularly in fields of the local people and society
- Possess 4+ years’ experience in the digital media/creative marketing field in Singapore
- Creativity and drive to collaborate with the sales team to create successful campaigns
- Proven track record of creating events, partnerships, and creative brand campaigns
- Excellent verbal and written communication skills and an ability to communicate and present clearly at a high level.
- Creative, resourceful, detail-oriented, highly organized, and a good team player.
- The ability to work on multiple projects under pressure and to deadlines.
- Knowledge of premium and luxury brands in Singapore
- Existing relationships with luxury brands, upscale celebrities, and KOLs in the market
- Experience with event management, and general knowledge of photo and video editing software (Illustrator, Photoshop, Premiere Pro)
- Social media-savvy and always staying on top of trending topics in society
- Deep understanding of the complex and constantly evolving digital/traditional media landscape and consumers’ behavior.
About us APX Luxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com.