Marketing Manager / Assistant Marketing Manager - Cluster (Hotels)

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:

- Maxwell Reserve, Autograph Collection Hotel (Marriott);

- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);

- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Restaurants & Bars:

· Shikar, Isabel Brasserie, Polo Bar Steakhouse & Cultivate (Maxwell Reserve)

· Whiskey Library & Jazz Club (The Vagabond Club)

· GupShup (The Serangoon House)

Garcha Group Benefits:

- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.

- As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)

- 2 nights yearly staycation in any of the Garcha Group hotels in Singapore.

- 20% off Food/Alcohol Bill at all Garcha Group restaurants and bars

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone as well as the look and feel of all communication.
• Create and execute social media calendar for daily content on social channels such as Facebook and Instagram.
• Create and execute EDM schedule.
• Review and respond to all reviews on social media, Marriott and OTA channels within 24 hours.
• Initiate and maintain a yearly schedule of events for marketing campaigns.
• Plan, coordinate and execute marketing campaigns both room-side as well as F&B at property level, enabling more customized and need-based marketing.
• Create and organize photography, videography and associated editing for all marketing needs.
• Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all communication is up-to-date and on brand.
• Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B.
• Coordinate PR events with and independently from PR company, and continue relationships/partnerships.
• Assess, recommend, and develop and maintain relationships with influencers, through a planned schedule of invitations to hotel inspections and hosted events.
• Respond to all emails within 24 hours regarding any marketing and influencer opportunities.
• Be up to date with online, above-the-line, below-the-line market trends and new developments.
• Actively monitor competitors' online, above-the-line, below-the-line marketing programs.
• Identify other online marketing opportunities to increase brand and hotel awareness from time to time.
• Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results.
• Maintain and update website content to ensure brand standards and web audit goals are met.
• Create awareness and visibility of F&B website through Search Engine Optimization and Display Media.
• Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage.
• Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant.
• Ensure hotel meets Marriott’s social media measurement goals.
• Develop social media campaigns and strategies to increase hotel’s presence and participation.
• Other Projects/Responsibilities:
• Identify online marketing opportunities to increase property visibility and awareness.
• Keep abreast of online market trends and new developments.
• Actively monitor competitors’ pricing and marketing programs.
• Support and provide advice on digital and online initiatives.
• Develop annual digital marketing strategy for the hotel.
• Produce videos and/or print materials for media marketing purposes.
• Any other duties/tasks as requested by management.

Other Requirements:

Candidate must possess at least Professional Certificate/NITEC or equivalent qualification in any field.

Proficient in spoken and written English to communicate effectively with guests and colleagues.

Minimum 3-5 years of relevant working experience in the hospitality industry.

Required skills: Canva Proficiency, Photography/Videography Skills, Marriott Global System, Hotel Marketing Experience, Diligent, Trustworthy, Articulate with strong communication and interpersonal skills.