Marketing Manager
Description
Key Responsibilities
Campaign & Brand Strategy: Plan and execute monthly, seasonal, and annual marketing campaigns aligned with revenue targets and new service/product launches.
Digital & Performance Marketing: Lead paid digital advertising campaigns (Meta Ads, Google Ads, TikTok) to drive high-intent leads and direct online bookings, while tracking CAC, ROAS, and conversions.
Social Media & Content Creation: Oversee the social content calendar (Reels, TikToks, ambiance tours, and expert spotlights) and manage local influencer/KOL partnerships.
Customer Retention & Loyalty: Design lifecycle marketing strategies (welcome workflows, birthday rewards, win-back campaigns, and membership tiers) to maximize Customer Lifetime Value (LTV).
Cross-Functional Operations: Collaborate closely with frontline front-desk staff, therapists, and management to ensure smooth in-store execution of promotional pushes.
Requirements & Qualifications
Experience: Minimum 3–5 years of marketing experience within the beauty, wellness, retail skincare, spa, or hospitality industry.
Technical Skills: Hands-on expertise with Meta Ads Manager, Google Analytics, SEO, and wellness booking/CRM platforms (e.g., Mindbody or equivalent).
Content Capabilities: Familiarity with agile graphic design or video editing tools (Canva, CapCut, etc.) for fast-paced social content creation.
Attributes: Strong analytical mindset paired with a genuine passion for self-care, wellness, and customer service excellence.