Marketing Manager
- 📌 Main Job Duties
- 1. 🧠 Strategy Planning
Develop marketing plans (monthly / yearly)
Define target audience & positioning
Set goals (sales growth, leads, brand awareness)
Analyze competitors and market trends
- 👉 Example: Plan campaign to increase salon customers by 20%
- 2. 📢 Campaign Management
Plan and run marketing campaigns
Social media (Facebook, Instagram, TikTok)
Email marketing
Promotions / discounts
Coordinate with designers / content creators
- 👉 Example: Launch promotion for festive season
- 3. 📊 Data Analysis & Reporting
Track performance using tools:
Google Analytics
Power BI / Excel dashboards
Monitor:
Sales
Leads
Conversion rates
Adjust strategy based on data
- 👉 This part fits VERY WELL with your SQL + Power BI skills
- 4. 📣 Brand Management
Ensure consistent brand image
Manage:
Website content
Social media pages
Advertising materials
- 5. 🤝 Team & Vendor Management
Work with:
Designers
Agencies
Sales team
Manage marketing budget
- 6. 💡 Content & Digital Marketing
Plan content strategy:
Posts, videos, blogs
SEO (Google ranking)
Paid ads (Google Ads, Facebook Ads)
- 7. 📈 Lead Generation & Sales Support
Generate leads for business
Work with sales team to convert leads into customers
- 🧩 Skills Required
- Technical Skills
Excel / Power BI (you already learning 👍)
Basic SQL (for analysis)
Digital marketing tools (Meta Ads, Google Ads)
- Soft Skills
Communication
Creativity
Strategic thinking
Project management
- 💼 Example Daily Work
Check campaign performance (Power BI dashboard)
Adjust ads budget
Plan new promotion
Meet with team
Analyze sales trends