Marketing Manager - Aviation & Federal
The Marketing Manager is responsible for leading and implementing the A&F marketing strategy, pursuit strategy, and client experience strategy. This position will manage the A&F marketing team and provide leadership to build client relationships and drive winning proposals. This position will promote a consistent brand, maintain strategic alignment across all A&F business lines, and cultivate a customer-centric culture to enable predictable growth and create value for our clients.
Foster a close partnership with GP and business line/regional office leadership, assist with developing and then oversee execution of business line strategies as part of pursuit strategies.
Work with pursuit teams and client account teams to identify and develop capture plans for targeted client opportunities.
Manage proposal process, deadlines, and workload for all business lines.
Promote the use of AI to support marketing, pursuit, and client experience strategies.
Review and refine pursuit process, templates, and collateral on a regular basis.
Provide oversight of CRM opportunities and reporting for all business lines. Manage client experience activities including annual conference strategy
Marketing and client relationship building activities to include support of business planning messaging, go-to-market strategies, presentation strategy, and client account planning.
Use, promote, and become a CRM super-user for A&F
Analyze current client relationship development efforts for A&F and make suggestions for improvement.
Establish strategic goals for the Marketing team and collaborate with A&F leadership to establish organizational strategic goals.
Lead proposals as needed
Manage marketing team, including productivity and professional development..
Responsible for interpreting policies, purposes, and goals of the organization to the staff.
Recruit, develop, and retain staff.
Reviews and approves timecards to reflect accurate labor hours.
Responsible for the quality of the work product of the department.
All other duties as assigned.