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burnsmcdonn.taleo.net/external

Marketing Manager - Aviation & Federal

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The Marketing Manager is responsible for leading and implementing the A&F marketing strategy, pursuit strategy, and client experience strategy. This position will manage the A&F marketing team and provide leadership to build client relationships and drive winning proposals. This position will promote a consistent brand, maintain strategic alignment across all A&F business lines, and cultivate a customer-centric culture to enable predictable growth and create value for our clients.

  • Foster a close partnership with GP and business line/regional office leadership, assist with developing and then oversee execution of business line strategies as part of pursuit strategies.

  • Work with pursuit teams and client account teams to identify and develop capture plans for targeted client opportunities.

  • Manage proposal process, deadlines, and workload for all business lines.

  • Promote the use of AI to support marketing, pursuit, and client experience strategies.

  • Review and refine pursuit process, templates, and collateral on a regular basis.

  • Provide oversight of CRM opportunities and reporting for all business lines. Manage client experience activities including annual conference strategy

  • Marketing and client relationship building activities to include support of business planning messaging, go-to-market strategies, presentation strategy, and client account planning.

  • Use, promote, and become a CRM super-user for A&F

  • Analyze current client relationship development efforts for A&F and make suggestions for improvement.

  • Establish strategic goals for the Marketing team and collaborate with A&F leadership to establish organizational strategic goals.

  • Lead proposals as needed

  • Manage marketing team, including productivity and professional development..

  • Responsible for interpreting policies, purposes, and goals of the organization to the staff.

  • Recruit, develop, and retain staff.

  • Reviews and approves timecards to reflect accurate labor hours.

  • Responsible for the quality of the work product of the department.

  • All other duties as assigned.

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See also

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